Move over, FaceTime: These 8 cool features make Google Duo a winner

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Make group calls with a single link, fix crummy lighting, and much more. If you use a Mac, an iPhone, and/or an iPad—and so does everyone else you know—FaceTime is an indispensable tool when it comes to video chatting. But this isn’t an Apple-filled world, and if you’re looking for something with the simplicity and video quality of FaceTime that lets you chat with people on non-Apple devices, then Google Duo should be at or near the top of your must-download apps list. And you’ll find that it has a heaping helping of cool tricks up its sleeve. Read Full Story

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Facebook’s Messenger Rooms take on Zoom and Houseparty

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As folks turn to video to stay social, Facebook is launching a service that lets you chat with friends—even if they don’t have a Facebook account. Of all the tools we’re using to survive this time of social isolation, none has seen more explosive growth than videoconferencing. Zoom, which had 10 million users last December, now has 300 million . Houseparty, which lately felt like a fad whose time had passed, added 50 million users in a month and became a top download on both Apple and Google’s app stores. Read Full Story

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7 Key Strategies That You Must Learn From Apple’s Marketing

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Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?” Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion . That’s astounding. But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. How many brands that have completely changed the game in their niches the way Apple has? Not only that, but Apple’s done it several times over, despite some strong criticism from the naysayers. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies . Apple’s marketing mix creates raving fans …

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Best Live Chat Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time. Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat. With that said, there are dozens of different live chat solutions available …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

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When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google . (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions. Here’s the thing: less popular search engines fill specific roles. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. If you ignore other search engines, you’re doing your business a disservice. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It might seem weird to think of YouTube as a search engine , but that’s exactly what it is. Specifically, it’s a search …

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One simple tweak could help nurses through this grueling year

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PPE is stuffy. This intervention keeps healthcare workers cool. You don’t need to be a healthcare professional to know that wearing PPE, such as masks and gloves, can feel stuffy. For most of us, that makes a quick run to the store or chat with a neighbor uncomfortable. But for frontline nurses and doctors during COVID-19, extra protective layers have made 12-hour shifts much more grueling. Read Full Story

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Why you won’t get a Netflix of gaming

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Many tech giants are betting that subscriptions will become dominant in video games. Yet the things that make gaming such an entertainment dynamo are problematic for subscription services. Recent announcements of new game-distribution services from Apple, Google, Microsoft, Nvidia, and Tencent—as well as reports of a prospective Amazon offering—have caused widespread industry speculation that video-game distribution could move from the still-dominant á la carte model toward Netflix-style subscriptions. Read Full Story

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You can finally listen to music while video chatting

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The music syncing app AmpMe is launching a feature that lets you hang out with friends virtually while listening to music. If you’ve ever tried to play music while chatting with friends or family on FaceTime or Zoom, you know that it doesn’t really work. Even if one person plays music that’s loud enough for their online friends to make out, the sound quality is terrible, and it can be difficult to hear everyone talk. You can tweak your Zoom settings to make it easier to play music via screen sharing; still, video chatting software simply wasn’t made for people to listen to music together. Read Full Story

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