More trees! More decorations! Wounded by 2020, Americans are going big on Christmas cheer

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It’s not just you. Consumers are spending more on holiday decorations this year as the COVID-19 pandemic forces millions to stay home. René and Joe Hauser’s home is decorated with not one, not two, but three Christmas trees this year—a seven-footer in the foyer covered with their children’s ornaments and ones they’ve received as gifts, a six-footer in the living room decorated with blue lights and blue and silver ornaments, and a four-foot-tall Harry Potter-themed tree in the dining room. Elsewhere are Santa Claus pictures, Christmas dishes, two Advent calendars, two Nativity sets, and holiday potholders, towels, and shower curtains. Outside their Olean, N.Y., house to delight neighbors and motorists who stop to take pictures are Santa, reindeer, a North Pole sign, a nutcracker, lighted trees, a Joy sign, and candy canes. Read Full Story

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How to watch the Rockefeller Center Christmas tree lighting live on NBC without cable

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COVID be damned. The NYC tree-lighting event is happening in 2020. Here’s how cord cutters can stream it on NBC. In a win for normalcy, the annual tree-lighting event at Rockefeller Center in New York City will happen this year, coronavirus pandemic be damned. Although crowds are restricted and viewing limited at the famous Midtown Manhattan complex, holiday revelers can still watch the lighting of the Christmas tree live on a screen. Read Full Story

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10 ways to get a better night’s sleep in 2021

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From CBD to weighted blankets to noise machines, these products will help you sleep faster, deeper, and longer in 2021. It has not been a good year for sleep. Between a pandemic, social unrest, an election year, and the stresses of working (or learning, or teaching) from home, millions of us are experiencing “ coronoasomnia .” That’s why two months ago, I started to take a CBN tincture, in hopes that it would combat the hours of blue light exposure and heightened holiday-related anxiety that were plaguing my sleep habits. Read Full Story

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

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30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. Pinterest is popular for holiday season shopping and planning as people begin here before any other search engine. Dive in to discover all of the insights! Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. Shape of the global digital landscape As of April 2020, …

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Holiday marketing: Get the data that puts you ahead of the competition

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What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids when the entire family comes together? Sorry, we know you’re a marketer; you don’t have time for that. You’re busy worrying whether you have everything you need so your marketing strategy can ensure the biggest possible chunk of holiday traffic and generate maximum sales. This post investigates seasonal marketing statistics of the past few years and provides some eye-opening insights from SimilarWeb’s …

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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Website Design: The Complete Guide

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Designing a website from scratch can be challenging. But it doesn’t have to be. Years ago, when I first started creating my websites, there weren’t a ton of resources. There were basically two options—learn the basics of website programming languages or hire a designer. The first choice is difficult and time-consuming. The latter is expensive. After a brief attempt of trying to design everything on my own, I ended up spending top dollar on a designer. It was more than I wanted to spend, but I didn’t really have much choice. Today, new website owners have more resources at their disposal. It’s possible to design a professional website without hiring a designer or learning how to code. Sound too good to be true? It’s not. Whether you’re a complete …

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I’m an emergency medicine doctor: Here’s how we’re using ultrasound in innovative ways to combat COVID-19

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I work at one of Philadelphia’s biggest hospitals, where we’re starting to see a surge in COVID-19 cases, and we’ve been able to adapt this common technology to more quickly diagnose coronavirus than using other techniques. Tall and thin, wearing blue jeans, the patient walked past me in the emergency department. Wearing a surgical mask, he walked behind the triage nurse following her to the patient room and got hooked up to the heart rate, blood pressure, and oxygen monitor. When I entered, rolling a cart with an ultrasound machine the size of a laptop, I heard the fast beeping accompanying the rate of his heartbeat. I was wearing the uniform that’s become standard in the last two months: the awkward set of equipment and garments that people have come to know as PPE (personal protective equipment). Bouffant hat, light-blue plastic gown wrapped and tied at the waist, oversized goggles, …

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How to Integrate Paid Ads With Influencer Campaigns

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How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? Before we get into the details about how and why you should combine an influencer campaign with paid ads, let’s break down those two elements and learn more about how each one works on its own. An influencer campaign is about leveraging the influencing power of an internet celebrity or similar with a lot of followers and, as the name implies, “influence.” It’s a kind of word-of-mouth marketing using the fact …

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