More Than Half of US Marketers Forecast to Use LinkedIn Next Year

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LinkedIn may be a professional social network typically associated with recruiting, but marketers of all stripes have increasingly been viewing it as a valuable marketing channel. Indeed, the latest forecast from eMarketer estimates that next year will see more than half of all US marketers using the platform. According to eMarketer, 49.6% of marketers at… Read More » The post More Than Half of US Marketers Forecast to Use LinkedIn Next Year appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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Half of Young People in the US Have Listened to a Podcast in the Past Month

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The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per… Read More » The post Half of Young People in the US Have Listened to a Podcast in the Past Month appeared first on Marketing Charts .

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US Retail Sales Forecast to Grow by 3.5-4.1% This Year

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Although factors such as the upcoming presidential election, the current trade war and increasing worries about the spread of the coronavirus have cast uncertainty over the outlook of retail sales, the National Retail Federation’s 2020 forecast predicts healthy growth in the industry again this year. Indeed, the NRF forecasts industry growth between 3.5% and 4.1%… Read More » The post US Retail Sales Forecast to Grow by 3.5-4.1% This Year appeared first on Marketing Charts .

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Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade

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It’s clear that the COVID-19 pandemic has not only had a significant impact on marketing and advertising but also on consumer spending behavior. New data released by Gallup shows that half (51%) of the American consumers surveyed in April say that in recent months they have spent less money than they used to. This comes… Read More » The post Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade appeared first on Marketing Charts .

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Shopping via Social Media on the Rise

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Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report [sample], GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.… Read More » The post Shopping via Social Media on the Rise appeared first on Marketing Charts .

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Brands’ Business Goals on Amazon Are More Than Just Sales

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Considering that more than half (55%) of brands are already selling their wares on Amazon, while about half (48%) of those who don’t are considering doing so this year, Amazon figures prominently into brands’ retail strategies. But is it all about sales and customer acquisition – or are there are other benefits from selling on… Read More » The post Brands’ Business Goals on Amazon Are More Than Just Sales appeared first on Marketing Charts .

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CMOs Expect A Return to Business as Usual in the Next Year or Two, But Are Avoiding New Markets

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More than half (57%) of CMOs expect to see a return to business as usual in the next 18-24 months according to a recent report [download page] from Gartner. The latest Annual CMO Spend Survey indicates that marketing leaders are maintaining a positive outlook on recovery, but are feeling risk-averse and expecting budget constraints. Approaching… Read More » The post CMOs Expect A Return to Business as Usual in the Next Year or Two, But Are Avoiding New Markets appeared first on Marketing Charts .

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How to Use the LinkedIn Featured Section on Your Profile

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Are you doing all you can on your profile? Wondering how to use the LinkedIn Featured section to your advantage? In this article, you’ll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions. What Is the Featured Section on LinkedIn? LinkedIn’s Featured section is […] The post How to Use the LinkedIn Featured Section on Your Profile appeared first on Social Media Marketing | Social Media Examiner .

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How to Use LinkedIn Events to Promote Online or In-Person Events

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Wondering how to get the word out on LinkedIn about an event you’re hosting? Have you heard of LinkedIn Events? In this article, you’ll discover how to use LinkedIn to promote your next online workshop, product launch, or in-person event. What Is the LinkedIn Events Feature? This feature allows you to create an event on […] The post How to Use LinkedIn Events to Promote Online or In-Person Events appeared first on Social Media Marketing | Social Media Examiner .

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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