More Than Half of US Marketers Forecast to Use LinkedIn Next Year

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LinkedIn may be a professional social network typically associated with recruiting, but marketers of all stripes have increasingly been viewing it as a valuable marketing channel. Indeed, the latest forecast from eMarketer estimates that next year will see more than half of all US marketers using the platform. According to eMarketer, 49.6% of marketers at… Read More » The post More Than Half of US Marketers Forecast to Use LinkedIn Next Year appeared first on Marketing Charts .

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More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year

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Digital advertising is expected to account for more than half (51%) of total global ad spend for the first time this year, amid a forecast decline in global advertising investment of 9.1%. A new forecast [press release] from Zenith Media shows that, while this decreased expenditure in advertising is reminiscent of the loss during the… Read More » The post More Than Half of Global Ad Spend Forecast to Be Spent on Digital Media This Year appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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US B2B Trade Show Market Not Forecast to Recover For Years

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While live events like trade shows have been very effective for B2B marketers in the past, resulting in sustained growth of the market in recent years, 2020 has been an entirely different story. Due to social distancing restrictions brought on by the COVID-19 outbreak and the subsequent cancellation of many trade shows, PwC estimates that… Read More » The post US B2B Trade Show Market Not Forecast to Recover For Years appeared first on Marketing Charts .

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Half of Young People in the US Have Listened to a Podcast in the Past Month

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The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per… Read More » The post Half of Young People in the US Have Listened to a Podcast in the Past Month appeared first on Marketing Charts .

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Nearly 8 in 10 US Households Now Use SVOD Services

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The percentage of US households with a subscription video-on-demand (SVOD) service now stands at 78%, up from 74% last year and 69% in 2018. In its latest annual survey on the topic, Leichtman Research Group (LRG) also found that more than half of these households have more than one SVOD service. Of the close to… Read More » The post Nearly 8 in 10 US Households Now Use SVOD Services appeared first on Marketing Charts .

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Almost 1 in 4 US Households Forecast to Have Cut the Cord by Year-End

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Even though consumers were thought to have increased their use of pay-TV during the pandemic, it turns out this hasn’t stopped a historic number of subscribers from cutting the cord. New data from eMarketer estimates that, by the time 2020 comes to a close, 6.6 million households will have canceled their pay-TV subscriptions this year,… Read More » The post Almost 1 in 4 US Households Forecast to Have Cut the Cord by Year-End appeared first on Marketing Charts .

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The Marketer’s Guide to LinkedIn Stories

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LinkedIn Stories are here, and the first thing you might be thinking is, “How can I use them to grow my business”? We all see how powerful stories are for brands on platforms like Instagram. Over 500 million people use Stories each day, but how can you use this social strategy to boost your professional reputation on LinkedIn? In this guide, I’ll show you how to use LinkedIn Stories and share strategies you can start implementing today. What Are LinkedIn Stories? If you’ve ever made a story on Instagram , Facebook, or Snapchat, LinkedIn Stories operate in pretty much the same way. You create a short video of up to 20 seconds, and once you upload it, the video is available for people to see for 24 hours, and then it goes away. Users can post as many Stories as they like, making it easy to quickly jump in, record …

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Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade

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It’s clear that the COVID-19 pandemic has not only had a significant impact on marketing and advertising but also on consumer spending behavior. New data released by Gallup shows that half (51%) of the American consumers surveyed in April say that in recent months they have spent less money than they used to. This comes… Read More » The post Half of US Consumers Are Spending Less Money – The Highest Rate in a Decade appeared first on Marketing Charts .

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Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands

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Driven by the desire to save money, nearly all US shoppers say they purchase private label or store brands. And, with close to half of Americans reporting that they are spending less money this year than they have in the past, it is no surprise that 9 in 10 consumers are spending at least the… Read More » The post Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands appeared first on Marketing Charts .

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Shopping via Social Media on the Rise

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Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report [sample], GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.… Read More » The post Shopping via Social Media on the Rise appeared first on Marketing Charts .

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