Twitter Q1 2020 earnings: mDAU growth explodes thanks to ‘global conversation related to the COVID-19 pandemic’

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Twitter delivers its strongest ever year-over-year mDAU growth, but earning per share disappoints. Twitter has just announced its Q1 earnings for fiscal 2020. In the run-up to the results, there was much uncertainty around the social media company’s numbers considering last month Twitter withdrew its original Q1 2020 guidance due to the impact of COVID-19. In February, Twitter had originally said it expected Q1 total revenue to be between $825 million and $885 million, as well as its operating income to be between below a million dollars and up to $30 million. Read Full Story

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How is Disney going to imagineer itself out of this one?

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The Walt Disney Company just shared how much it thinks the coronavirus pandemic has cost its business so far. Today the Walt Disney Company reported $18.01 billion in revenue and earnings of 60 cents per share for its fiscal second quarter of 2020, missing analysts’ profit estimates. In its first report since the coronavirus pandemic upended much of the world, Disney narrowly brought in more revenue than expected, per estimates published by CNBC , but make no mistake: The many-tentacled media empire is exposed just about everywhere. Read Full Story

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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Want to speak out like Ben & Jerry’s? Here’s how to earn it

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Being an advocacy-minded brand means putting in the work, often years in advance. In the weeks since George Floyd’s killing, as business leaders struggled with how to respond to protests rocking the nation, many looked on with awe and envy at one company that seemed to rise above the rest : Ben & Jerry’s. The ice-cream maker did not sugarcoat its feelings, speaking with authority but also backing up its social media outrage with a detailed plan to dismantle white supremacy. Read Full Story

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As companies try to address racism, a generic response is no longer enough

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Where a simple statement might once have been enough, companies that don’t match actions to words aren’t cutting it anymore for consumers. When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of lending discrimination and its lack of Black executives. Similarly, companies including Estée Lauder, Pinterest, and Facebook were also blasted for taking strong public stances against racial injustice while failing to address racism within their own organizations or make progress diversifying their workforce and management ranks. Criticism of hollow corporate statements on social media has been so widespread that it even earned its own hashtag: #pulluporshutup. Read Full Story

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Facebook Messenger Changes Bot Policies: What It Means for Marketers

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube’s Q4 2019 earnings reports […] The post Facebook Messenger Changes Bot Policies: What It Means for Marketers appeared first on Social Media Marketing | Social Media Examiner .

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