More Evidence Emerges That Host-Read Podcast Ads Outperform Others

{ object.primary_image.title }}

Host-read podcast ads outperform non-host-read ads on brand recall as well as other key marketing metrics, according to recent data from Nielsen. Sourced from more than 260 Nielsen surveys, the new figures explore the importance of podcast ad type. Here’s a roundup of the results as well as some key insights into podcast ads from… Read More » The post More Evidence Emerges That Host-Read Podcast Ads Outperform Others appeared first on Marketing Charts .

Read Full Article on Marketing Charts

Podcast Discovery 101: How to Find Podcasts Easily

{ object.primary_image.title }}

The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach. While you won’t find any lack of podcasts, the sheer volume out there makes it time-consuming to slim down your choices and find appealing podcasts. In this guide, we explore both how to find podcasts as well as how to get your own podcast discovered. How to Find Podcasts That Interest You If you’re overwhelmed by the number of podcasts out there, it’s not surprising. How many podcasts are there exactly? The latest research shows there are over 47 million episodes available, and the number is growing. As an article on Pacific Content states , there are “Too many podcasts. Not enough time.” Keeping up with new episodes and freshly-launched podcasts are …

More

Podcast Listeners Are More Diverse Than the General Population

{ object.primary_image.title }}

Podcasts continue to grow in popularity, with the number of US adults who listen to them increasing each year. And, while the majority of podcast listeners are white, listeners in the US span ethnicities and races to a greater extent than the general population, per a report [download page] from Nielsen. Indeed, Nielsen’s data shows… Read More » The post Podcast Listeners Are More Diverse Than the General Population appeared first on Marketing Charts .

More

Heavy Podcast Listeners Take Their Favorites to Work

{ object.primary_image.title }}

The number of US adults who listen to podcasts on a daily basis grew by more than 3.6 million in 2019, with the average number of podcast episodes listened to per week increasing by 10%. In fact, data from Nielsen indicates that the total podcast audience is currently growing at a compound average growth rate… Read More » The post Heavy Podcast Listeners Take Their Favorites to Work appeared first on Marketing Charts .

More

How to Promote Your Podcast Through Paid Ads

{ object.primary_image.title }}

Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads …

More

What Are Podcast Listeners’ Favorite Genres?

{ object.primary_image.title }}

Podcast listenership is on the upswing and is expected to make up more than half of total monthly digital audio listeners this year. There also seems to be a podcast genre for every taste. Here are the ones people are listening to most, according to research [download page] from Nielsen. The study found that Music… Read More » The post What Are Podcast Listeners’ Favorite Genres? appeared first on Marketing Charts .

More

Podcast Listeners Could Represent an Opportunity for the Auto Industry

{ object.primary_image.title }}

With more than 35 million Americans shopping for a new car online, of which 29% are listening to podcasts, is the auto industry facing a unique opportunity to engage customers? New data from Nielsen explores how marketers in the auto industry, which has been hit particularly hard by the COVID-19 pandemic’s closure of plants and… Read More » The post Podcast Listeners Could Represent an Opportunity for the Auto Industry appeared first on Marketing Charts .

More

Amazon US Sponsored Brands Videos Maintain High Conversion Rate

{ object.primary_image.title }}

Amazon US Sponsored Brands video ads continue to perform well. Indeed, they once again outperformed static Sponsored Brand ads in conversion rate as well as click-through rate in Q4 2020, per a report [download page] from Tinuiti. An analysis of anonymized performance data from Amazon programs under Tinuiti management shows that Sponsored Brands video ads… Read More » The post Amazon US Sponsored Brands Videos Maintain High Conversion Rate appeared first on Marketing Charts .

More

1,083,219 People Per Month and Counting: My New Favorite SEO Strategy

{ object.primary_image.title }}

Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, there are roughly 700,000 podcasts . That means there is only 1 podcast for every 10,000 people or so. Podcasting is 1,428 times less competitive than blogging. So, should you waste your time on podcasting? Well, let me ask you this… do you want a new way to get more organic traffic from Google? I’m guessing you said yes. But before I teach you how to do that, let me first break down some podcasting stats for you, in case you aren’t convinced yet. Is podcasting even worth it? From a marketing and monetization standpoint, …

More

How to Start a Podcast in 14 Days

{ object.primary_image.title }}

Between the sound equipment, hosting options, learning to edit, and everything else that goes into starting a podcast, the very concept can be overwhelming. But, I’ll let you in on a little secret: It isn’t that difficult to start a podcast. In fact, you can get one up and running in about two weeks. In this post, I’ll outline exactly how to do that. The order of my steps might look a little wonky to you. That’s because if you’re going to start a podcast in two weeks, actions you may typically hold off on need to occur earlier because they take longer to complete. By no means should any of these tasks be completed in a day. The day simply indicates when you should kick off each step. While this timeline is here to give you an idea of how to prioritize your work, you needn’t follow it to …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=11315, ajax_url='/api/hit/ajax/', hits='24')