More B2B Tech Content Marketers Successfully Building Trust, Loyalty

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Even during what was a challenging year for companies, a majority (86%) of B2B technology marketers have been able to rate their overall content marketing efforts as successful, with one-third rating it as extremely (4%) or very successful (30%). This is per a recent report from the Content Marketing Institute and IDG Communications. Many of… Read More » The post More B2B Tech Content Marketers Successfully Building Trust, Loyalty appeared first on Marketing Charts .

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B2B Content Marketers Getting More Successful in Building Credibility

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Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing Institute (CMI) along with MarketingProfs and ON24 shows that more marketers report this year having achieved… Read More » The post B2B Content Marketers Getting More Successful in Building Credibility appeared first on Marketing Charts .

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AI and social media marketers in B2B marketing campaign

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30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing. In the B2B context, marketers can also use AI and transform the buyer journey. AI not only helps in identifying the right clients, but it can also be used to satisfy the needs of those customers. Finally, AI is the best thing for B2B social media marketers because it automates processes and let them save time that can be utilized in core activities. Without a doubt, artificial intelligence has touched every …

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Vast Majority of Consumers Associate High-Quality Creative with Brand Trust

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An overwhelming majority of creatives agree that creative content is important to the success of an organization’s key objectives. Indeed, recent data provided by Celtra highlights the importance of good creative especially when it comes to customer loyalty and trust in a brand. The survey of 1,000 US adults found that a full 85% agreed… Read More » The post Vast Majority of Consumers Associate High-Quality Creative with Brand Trust appeared first on Marketing Charts .

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Five problems with B2B content (and how to fix them)

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30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the effectiveness of your content. They are: focusing on your needs over your audience’s needs, failing to tie it to the buying cycle, inconsistency, poor (or no) management, and the lack of a champion or leader. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report. The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Content is the fuel that powers both inbound and outbound marketing efforts. Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal …

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Value Drives B2B Content Success, Even As Pandemic Forces Changes

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More than 8 in 10 (85%) B2B content marketers claim their organization’s content marketing has been at least moderately successful over the past year, with one-third saying it has been extremely (5%) or very (26%) successful. The majority of B2B content marketers also say that the pandemic has had a major (25%) or moderate (45%)… Read More » The post Value Drives B2B Content Success, Even As Pandemic Forces Changes appeared first on Marketing Charts .

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences

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Seven in 10 (71%) B2B tech buyers believe that the relationship with the sales representative influenced their recent purchase. Indeed, the relationship with the sales rep appears to influence more buyers than vendor trust, with fewer (54% of) buyers saying their purchase decision was influenced by trust, per a recent report [download page] from PandaDoc… Read More » The post Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences appeared first on Marketing Charts .

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Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand

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30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in people losing interest in an online shopping site and choosing another for a better offer. Our latest Tech Talk with Fiona Stevens, Head of Marketing at LoyaltyLion sheds light on how a loyalty program could help manage the issue. She highlights that it is not one of the only ways to retain customers but has seemingly worked well with many online fast fashion brands. LoyaltyLion is a customer loyalty platform that helps companies successfully manage loyalty programs. It offers many features that ensure easily attainable successes. The ecommerce industry has been growing at a rapid rate of 13% each year and is a trillion-dollar industry. This tells us that it takes in the most money and shows the potential for tremendous growth. However, that led …

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8 Unconventional Ways to Generate Qualified B2B Sales Leads

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Posted by Nadya_Khoja We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to A/B testing your strategies and your content. Regularly track your content performance, metrics, conversions, and be ready to improve. So, what are these unconventional methods to generate B2B sales leads? Read on to find out. 1. Tailor content for B2B sales leads B2B content is brand and agency-focused, and …

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Marketers Cite Video As Their Top Thought Leadership Content Format

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Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty. With this in mind, half of the more than 250 marketing professionals surveyed for a report [download page] by Ascend2 say they have a strategy to produce thought leadership content. Not only that, but another one-quarter… Read More » The post Marketers Cite Video As Their Top Thought Leadership Content Format appeared first on Marketing Charts .

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