More Americans Say They Trust Info from TV Ads Than from Influencers

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About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More » The post More Americans Say They Trust Info from TV Ads Than from Influencers appeared first on Marketing Charts .

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Close to 1 in 4 American Adults Say Their Favorite Way to Spend An Evening is Watching TV

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For most Americans, staying home with family is their favorite way to spend an evening, per results from a new Gallup survey. One-third of the more than 1,000 US adults surveyed preferred spending time at home with their families over any other evening activity. Americans also have an affinity for watching TV, with almost one-quarter… Read More » The post Close to 1 in 4 American Adults Say Their Favorite Way to Spend An Evening is Watching TV appeared first on Marketing Charts .

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Consumers Ascribe Greater Purchase Influence to Peers Than Ads

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Recommendations from friends and family have always ranked as one of the biggest influencers when it comes to purchasing decisions, as have online reviews. Horowitz’s most recent report, concerning the State of Consumer Engagement, provides more such evidence of the power of peers. Almost half (48%) of the US adults surveyed for the report say… Read More » The post Consumers Ascribe Greater Purchase Influence to Peers Than Ads appeared first on Marketing Charts .

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Most Americans Are Opposed to Political Ads on Social Media

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As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don’t want to see political advertising is on social media. More than half (54%) of US adults surveyed say that social… Read More » The post Most Americans Are Opposed to Political Ads on Social Media appeared first on Marketing Charts .

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People Still Trust Traditional Media Ads the Most

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Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half of the US adults surveyed consider advertising on television… Read More » The post People Still Trust Traditional Media Ads the Most appeared first on Marketing Charts .

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US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV

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TV is reaching fewer US adults than before, as more people are spending time with their smartphones and other connected devices. Recent data from Nielsen reveals that in Q3 2019, more US adults used an app or the web on a smartphone (85%) than watched traditional (live + time-shifted) TV (84%) on a weekly basis.… Read More » The post US Adults Spend More Time Accessing the Internet and Apps on Their Smartphones Than Watching Traditional TV appeared first on Marketing Charts .

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This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

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Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the least likely to be pay-TV… Read More » The post This is the Extent of Pay-TV Cord-Cutting in the Past Few Years appeared first on Marketing Charts .

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How to Integrate Paid Ads With Influencer Campaigns

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How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? Before we get into the details about how and why you should combine an influencer campaign with paid ads, let’s break down those two elements and learn more about how each one works on its own. An influencer campaign is about leveraging the influencing power of an internet celebrity or similar with a lot of followers and, as the name implies, “influence.” It’s a kind of word-of-mouth marketing using the fact …

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How to Target Baby Boomers Through Paid Ads

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The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019 . In fact, they were the largest generation in history until millennials surpassed them. The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. The term “baby boomers” actually comes from the fact that there was a high birth rate following the soldiers’ return from World War II. As a result of their high numbers and growth to adult age during a time …

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19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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