MoMA curator Paola Antonelli on the defining designs of 2020

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“Crises are like spark plugs for innovation.” This year has seen a coalescing of crises unlike we’ve seen in recent memory. The coronavirus pandemic and subsequent economic collapse tested lives, hospital systems, and livelihoods. It has restructured the way we work, where we live, and the way cities operate. Then the end of May, after the death of George Floyd, a movement for racial justice spread across the United States—while the pandemic remained very much present. With the world at an inflection point, design’s ability to reenvision a world in crisis mode was put to the ultimate test. Read Full Story

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Another study finds the Business Roundtable’s revolutionary pledge didn’t translate to action

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The endless crises of 2020 were a perfect time to test whether companies were really ready to end shareholder primacy. They haven’t done great. The Business Roundtable’s August 2019 pledge to redefine the purpose of a corporation as one that “promote[s] an economy that serves all Americans” was seen as a historic step for corporate responsibility—and nothing has put that commitment to the test like the COVID-19 pandemic, the subsequent economic fallout, and the heightened attention on racial inequality over the past few months. Read Full Story

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Remembering some of the designers, architects, and creative thinkers who died in 2020

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It’s been a devastating year. These are just a few of the brilliant minds we lost. The coronavirus pandemic has taken nearly 2 million lives around the world. Like every other industry, the design world has suffered some incalculable losses. Here, we remember just a few of the designers and creatives who have passed away this year due to COVID-19 complications. Read Full Story

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Digital channel performance: Evangelizing and communicating with the C-Suite

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30-second summary: Consumers are experiencing a blurring of lines between working and personal worlds. The accelerated shift to digital has crystalized its importance exponentially. This has captured the attention of C-suites in a way never seen before. Marketers need to fuel the C-suite with more digital insights to showcase the value of each digital channel. Marketers need to become the voice of the consumer in the boardroom. Characterized by continuing crises on every front from leadership to environmental to economic and of course health, 2020 was a year that reinforced the importance of digital worldwide. We saw transformation in even the most established (some might say resistant to change) industries. As so many consumers experienced the blurring of lines between their working and personal worlds, they are finding cause to reevaluate their own digital lives. This incredible shift in consumer behavior has captured the attention of the C-suite in a …

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How to deal with stress and anxiety during a global pandemic

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It’s an uncertain time for everyone. On this week’s episode of “Secrets of the Most Productive People,” we discuss all of the ways that we’re dealing with living in a time when stress and anxiety levels are high. We’re living in a time of uncertainty. No matter where you are in the world, it’s likely that COVID-19 has upended every aspect of your life. It’s an unprecedented time, and as a result many have had to make drastic changes to their day-to-day lives, sometimes at a moment’s notice. Read Full Story

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Nursing home design is deadly. Here’s how to change it

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COVID-19 exposed the fatal flaws in eldercare. Nursing homes have long been seen as grim and sterile, but during the COVID-19 pandemic, they’ve also been fatal— 1.3 million individuals living in nursing homes around the world have died from the virus. While elderly people and those with preexisting conditions are high-risk populations, the infection’s rapid rate of spread is also due to the way nursing homes are designed. Most rooms have two or four beds that are placed in close proximity; sinks and windows can be hard to access; and dated systems require surfaces to be frequently touched. In the face of coronavirus, it’s time to rethink how nursing homes are designed. Here’s what experts suggest. Read Full Story

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The 26 best new apps of 2020

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From providing simple scheduling tools to better breathing exercises, these apps helped make 2020 a bit more bearable. While 2020 has been brutal on the whole, it’s been an unusually fruitful year for apps. In part, that’s because of the coronavirus pandemic, which has upended the ways we live and work for the foreseeable future. We’ve seen a glut of new and upgraded tools for working from home, of course, along with more apps to help us preserve our mental well-being. Read Full Story

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. This has given me the chance to see how SEOs are currently approaching split-testing, and where we can improve upon the …

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