Microsoft is still in active talks to buy TikTok amid Trump threats

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Microsoft may buy the TikTok service in the U.S., Canada, Australia, and New Zealand only. ByteDance would continue to own and operate TikTok in other markets. Last Friday it emerged that Microsoft was in talks to buy TikTok , the most popular social media app in years. Unfortunately for Microsoft (and TikTok) the app is also a political hot potato. Case in point: Also last Friday President Trump announced that he was considering banning the app due to never-ending national security concerns. Read Full Story

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Why buying TikTok is a smart move for Microsoft

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As long as the tech giant can appease the Trump administration, acquiring TikTok would give Microsoft a shiny new app and greater connection with younger users. The news late last week that Microsoft has been in negotiations to acquire the short-form video app TikTok was a bit surprising. Hearing business-focused Microsoft mentioned in the same sentence with the dancing and lip-syncing wonder that is TikTok didn’t sound quite right—at first. But upon further reflection, a Microsoft-TikTok tie-up begins to make more sense. In fact, a deal—if both companies are able to appease the Trump administration—could be good news for Microsoft. Read Full Story

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How TikTok could turn Walmart into an advertising powerhouse

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By teaming up with Microsoft to acquire TikTok’s U.S. operations, the e-commerce giant could take on Google, Facebook, and Amazon’s huge ad businesses. Walmart is interested in going in with Microsoft to buy the U.S. operations of popular social video app TikTok, and the retailer’s motivation for buying in likely has a lot to do with digital ad dollars. Read Full Story

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Microsoft reportedly in talks to buy TikTok in U.S.

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Move comes as President Trump plans to demand Chinese parent Co. ByteDance divest the social video app’s American operations. President Trump said on Friday that he was considering taking steps that would effectively ban TikTok from the United States, and Bloomberg reported that the president was planning to order the app’s parent company, ByteDance, to sell its U.S. operations. Read Full Story

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TikTok for Business: Why Marketers Should Consider TikTok

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Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok […] The post TikTok for Business: Why Marketers Should Consider TikTok appeared first on Social Media Examiner | Social Media Marketing .

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