Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily

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Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most recent update to ITP , website API calls to “hasStorageAccess()” respond conditionally with a boolean value that defaults to “false” in third party contexts. The value is “true” only when there are explicit first-party user interaction permission settings to allow access to cookies and local storage data in third party contexts. Why we care. The most likely scenario for these calls is when an embedded third-party widget, like YouTube or Facebook, should be able to provide authenticated video players and comment dialogs by accessing cookies and local device storage through APIs. Without access, these embeds will not function on third party websites that have features requiring authentication and other personalized data. SameSite adherence. This implementation in Edge is also notable because Edge is Chromium-based. Google Chrome itself (along with Edge and Firefox) adheres to SameSite rules requiring secure (TLS) https for all third-party cookies. Third party trackers are severely limited by ITP and SameSite rules updates and all website owners should be aware of how browsers handle the recommendations. Edge, being Chromium-based, implements SameSite but now with a significant difference: Edge’s adoption of Storage Access API in Chromium appears to bypass at least one SameSite restriction. With user permission as depicted below, ITP will allow third party cookie access over simple http. It’s uncertain whether Chrome and Chromium itself will follow suit, but Edge demonstrates how it can be done. Pull request for Chromium. The Edge team has submitted its contribution to be taken up into the Chromium project itself. The implication is that with interactive first-party user permission, Edge will bypass SameSite=None; Secure cookie restrictions and adopt Safari’s ITP data-handling behavior. The condition is described by engineers as “a first party cookie in a third party context,” which when validated by user interaction would be allowed regardless of TLS connection status. This is not yet the case for Chrome and Chromium, where SameSite rules for all third party cookies require TLS in addition to a corresponding cookie value setting: SameSite=None; Secure. The Chrome team only recently announced the SameSite update to the rules, which …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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8 questions to ask before replatforming your ecommerce ecosystem

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30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. The initial three questions focus on determining where your company stands right now in term customer expectations and your current CX capabilities. The next three questions consider that you’ve selected your platform and signed the contract. They address the realities of the contract-to-development process. The final two questions address what’s involved with designing and launching your website and are important questions that help you consider if now is the right time to replatform. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. A recent white paper by Capgemini, a global technology consultancy that specializes in digital customer experience (CX), reviews eight important questions that retailers need to address before replatforming their commerce solution. The white paper, Eight Questions to Ask Before Migrating to a New Commerce Platform …

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5 tips to accelerate your company’s AI implementation

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30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition. AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. There’s no one-size-fits-all approach to AI implementation. You need to explore and test the different tools and solutions available to you. Don’t neglect the human side of your business in seeking AI-driven answers to your problems. Make sure you train staff effectively in all automation or AI tools you introduce. It’s not insider information to know the unmatched potential of company-wide AI implementation. Even with all the advancement in recent years, it still feels like …

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

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Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check …

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Adv.Cake leverages anti-cookie-stuffing technology to save Xiaomi $50,000 per month

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30-second summary: Xiaomi tried to manage its own context advertisements, however, noticed a very poor performance and low conversion rates. After the analysis of Adv.Cake, it was found that Xiaomi’s affiliate ads had been on the top Google positions. Websites with various promo codes, cashback and other user-catching attention schemes have been placed above the official Xiaomi context ads. After Adv.Cake started to identify and to block various webmasters that feature coupons and cashback, the brand own context ad has become way more effective. Adv.Cake’s anti cookie stuffing technology blocked 50 publishers from six affiliate networks and saved $50 000 for Xiaomi. Online shopping has become a massive industry and it is more efficient than ever for the companies thanks to brands like Adv.cake. Аffiliate fraud or cookie-stuffing most often focuses on schemes that find users who were already on the verge of making purchases. Through such methods, rogue affiliates …

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Brands aren’t using the full slate of available first-party data

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30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

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30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

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Why Site Speed Still Matters (Revisited)

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Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. No content or channel initiative works without infrastructure (i.e. fast websites) and analytics. They are foundational to digital marketing success. Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what …

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