Microsoft Edge adds Safari’s ITP rules so the video, comment embeds on your site can function more easily

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Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly. With Safari’s most recent update to ITP , website API calls to “hasStorageAccess()” respond conditionally with a boolean value that defaults to “false” in third party contexts. The value is “true” only when there are explicit first-party user interaction permission settings to allow access to cookies and local storage data in third party contexts. Why we care. The most likely scenario for these calls is when an embedded third-party widget, like YouTube or Facebook, should be able to provide authenticated video players and comment dialogs by accessing cookies and local device storage through APIs. Without access, these embeds will not function on third party websites that have features requiring authentication and other personalized data. SameSite adherence. This implementation in Edge is also notable because Edge is Chromium-based. Google Chrome itself (along with Edge and Firefox) adheres to SameSite rules requiring secure (TLS) https for all third-party cookies. Third party trackers are severely limited by ITP and SameSite rules updates and all website owners should be aware of how browsers handle the recommendations. Edge, being Chromium-based, implements SameSite but now with a significant difference: Edge’s adoption of Storage Access API in Chromium appears to bypass at least one SameSite restriction. With user permission as depicted below, ITP will allow third party cookie access over simple http. It’s uncertain whether Chrome and Chromium itself will follow suit, but Edge demonstrates how it can be done. Pull request for Chromium. The Edge team has submitted its contribution to be taken up into the Chromium project itself. The implication is that with interactive first-party user permission, Edge will bypass SameSite=None; Secure cookie restrictions and adopt Safari’s ITP data-handling behavior. The condition is described by engineers as “a first party cookie in a third party context,” which when validated by user interaction would be allowed regardless of TLS connection status. This is not yet the case for Chrome and Chromium, where SameSite rules for all third party cookies require TLS in addition to a corresponding cookie value setting: SameSite=None; Secure. The Chrome team only recently announced the SameSite update to the rules, which …

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Best Remote Access Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world. This functionality is extremely versatile. You might use it to log into a client’s computer and help them overcome technical questions. Or you can share your screen with colleagues as you run a demo on your device. You can also transfer files between two computers without having to go through email or file-sharing software—even from unattended devices. It’s a common misconception that remote access software is only for help desks, but these tools can be used by …

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How to Create Your First Website Like a Pro

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website In order to get your website online, you will need a domain name and a web host . A domain name is where people access your website. For QuickSprout, that would be www.quicksprout.com (also called a URL, the technical component of a domain name). A web host is a business that you pay to provide storage for all of your crucial website data. Bluehost allows you to buy and register both a domain name and hosting plan. What If I Want a Free Website? You can start for free at WordPress.com. To use the free plan, …

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Best Agile Project Management Tools

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Running an agile team effectively is nearly impossible without the right software. But agile project management tools can make your life much easier. It’s the best way to collaborate with your team, manage changing tasks, and keep track of various projects at scale. In addition to the managerial perks of agile project management software, your entire team will benefit as well. These tools will make it easier for everyone to work efficiently, communicate, and meet deadlines. Recognizing you need to invest in agile project management software is only half of the battle. Finding the right software for your business and team is a different story entirely—which is why I created this guide. After extensive research and testing, I narrowed down the top five agile project management tools available on …

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

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30-second summary: Founded in 2010 by twin sisters Kristine and Katherine Steuart, Allocadia has over 100 employees around the world. Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. After implementing the platform, Allocadia customers can begin seeing results within thirty days. Since Juniper Networks implemented Allocadia seven years ago, the marketing team has closed the quarter within 1% of target for the past 29 quarters. After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment …

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Best Live Chat Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for your support team. Service reps can’t field more than one phone call simultaneously, but they can handle multiple live chat conversations at the same time. Overall, live chat is fast, effective, and more cost-efficient than any other type of customer communication. In terms of consumer preferences, it ranks higher than phone, email, and social media. Every website needs to have live chat. With that said, there are dozens of different live chat solutions available …

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How would an SEO agency be built today? Part 2: Current business model(s)

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There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

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Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

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3o-second summary: Over the past few years, the rise of platforms and tracking along with new laws and regulations like CCPA and GDPR have increased the complexity and chaos within organizational data. As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts. Tag governance is a system of tools and processes for establishing end-to-end ownership of all marketing tags within the enterprise. Tag Inspector is a platform for a large site or multi-brand enterprise to bring about transparency, accountability, and ongoing monitoring to make sure organizations are working with rich, accurate, and compliant data. Tag management is an ideal practice for multi-brand businesses operating in the publishing, retail ecommerce space, news, and media as well as consumer packaged goods companies along with other industry kinds. …

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The Best Project Management Software (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next. You drive home wondering what went wrong and why the universe is working against you. If only there was a better way. It doesn’t have to be this way. By choosing the right project management software, projects won’t throw you into that panic-inducing nightmare. I’ve managed countless projects, hundreds of teams, and bounced around to every project management software you can think of. From Wrike to Trello. Trello to Asana. From Asana back to Wrike. Rinse and repeat with every …

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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

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Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets. The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check …

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