Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. Why? Companies are becoming more proactive and want to acquire complementary products earlier on in their road maps as a way to outwit the competition and obtain the best talent in the industry. What does this mean for startups? Your exit strategy timeline is A LOT shorter. Gone are the days of waiting 5, 7, or 10 years to sell, making it more affordable than ever to bootstrap your startup . Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. Micro Startup Acquisition Trends Over the last couple of years, there have been clear trends in why big companies are choosing to invest in these small teams and use them as part of their growth strategy . More deals are about gaining access to new capabilities or markets. While it’s a trend across sectors, it’s picking up steam in tech where …

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Best Domain Brokers

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year. So, the chances that any given domain name may be taken are only going up. What are you to do if you really want a domain name that has already been claimed? What’s your best course of action if you’re sitting on a valuable domain you’re looking to sell? You find the best domain broker to work on a negotiation plan and broker a fair deal on your behalf. Here, I dive into the best domain brokers currently on the market that’ll help you do …

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6 Alternatives to Amazon For E-commerce

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With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items . There are many good reasons to broaden your e-commerce horizons. First, it makes little sense to put all your eggs in one basket. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. And finally, looking at the other choices available could save you money on fees, or get you closer to your target buyers. Below are some viable alternatives to Amazon. We’ll look at their advantages, …

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The 11 Best Dropshipping Tools

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Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and the 11 best dropshipping tools to maximize this fulfillment method’s benefits while minimizing the drawbacks. What is Dropshipping? Dropshipping is a fulfillment method that allows e-commerce stores to sell products without storing or maintaining stock. Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. When someone places an order from your site, you buy the product from a third-party, who then sends the product directly to your customer. You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at …

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How to Run Effective eBay Ads

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You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people , but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the …

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How to Launch a Subscription Box For Your Company

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HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. But that’s not the only reason it could be worth giving subscription boxes a try. Recurring Business Revenue Subscription boxes mean you’re likely to build a consistent consumer base. According to Paysafe , 69 percent of Americans have multiple subscriptions, and 36 percent of those consumers believe they’ll invest in …

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The 5 Best Amazon Marketing Companies of 2020

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Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? You’ll find the answer to that question and more in this guide. The 5 Top Amazon Marketing Companies in The …

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How to Sell Products on Facebook Marketplace

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You’ve heard about diversifying your income streams, but what about your e-commerce sales channels? If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace. It’s a simple, easy, cost-effective way to hit the ground running and increase your sales: It’s free to use. It comes with a built-in audience of 800 million monthly users . You don’t need a website to sell. And you can create listings on the go with the Facebook app. And when you combine that with statistics like: 78% of US citizens use Facebook to find new products . 30% of consumers would purchase via Facebook . 1 in 4 business owners sells through Facebook. You’re leaving money on the table and missing out on a competitive edge. In this post, we are going to dig deep …

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How to Choose The Right Amazon Marketing Agency

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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …

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How to Get Your Products in Walmart Marketplace

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As the most successful retailer in the world, it’s only natural for Walmart to have expanded into the e-commerce space. The Walmart Marketplace is among the fastest-growing e-commerce stores out there, so if you’re looking for an Amazon alternative, it’s a serious contender. But how do you make the most of Walmart Marketplace ? Well, let’s take a look, starting with how the platform operates. What is Walmart Marketplace? As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. You’re probably wondering what Walmart gets out of this, but it’s actually pretty simple. It’s all about moving with the times. Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. By welcoming …

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A data-centric customer acquisition playbook for insurance companies

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30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an objective, defining your audience, identifying audience needs, motivations, and preferences, and putting a go-to-market plan into action. You can download The Insurer’s Customer Acquisition Playbook from ClickZ. Data Axle, a leading provider of data and real-time business intelligence solutions, recently published a comprehensive acquisition guide for insurance companies. Insurance companies face unique customer acquisition challenges including rapidly changing customer needs and high acquisition costs. Data Axle’s playbook demonstrates how data can be leveraged to create an effective acquisition strategy. By featuring examples from top insurance industry brands and outlining a comprehensive four-phased approach, Data Axle provides a roadmap that insurance …

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