Messaging Matters: How to Attract Your Ideal Customers

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Want to attract more of your ideal customers? Do you know which words and phrases resonate most with your prospects? To explore how to come up with the right messages to attract your preferred customers, I interview Jeffrey Shaw on the Social Media Marketing Podcast. Jeffrey is a brand message consultant who helps businesses attract […] The post Messaging Matters: How to Attract Your Ideal Customers appeared first on Social Media Marketing | Social Media Examiner .

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How to Convert More Prospects on Social Media: A 5-Step Plan

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Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media. Why You Need an Engaging Sales Funnel on Social Media In the world of digital […] The post How to Convert More Prospects on Social Media: A 5-Step Plan appeared first on Social Media Examiner | Social Media Marketing .

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How to Use LinkedIn Ads to Reach Your Target Audience

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Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B […] The post How to Use LinkedIn Ads to Reach Your Target Audience appeared first on Social Media Marketing | Social Media Examiner .

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How to Optimize Your Social Posts for the Visually Impaired

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Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article, you’ll discover tips and tools to make your social media content accessible to everyone. Why Accessibility Matters to Marketers A lot of people assume that accessibility is impossibly […] The post How to Optimize Your Social Posts for the Visually Impaired appeared first on Social Media Examiner | Social Media Marketing .

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How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes

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Want to guarantee your message makes it into your prospects’ LinkedIn inboxes? Are you familiar with LinkedIn message ads? In this article, you’ll learn how to set up LinkedIn message ads. What Are LinkedIn Message Ads? With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message […] The post How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Instagram Quick Replies to Streamline Engagement

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Do you use Instagram Direct Messages to engage with customers or followers? Want to save time spent answering the same questions over and over? In this article, you’ll learn how to use Instagram Quick Replies for business and find out how to turn past direct messages into quick replies. To learn how to set up […] The post How to Use Instagram Quick Replies to Streamline Engagement appeared first on Social Media Examiner | Social Media Marketing .

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How to Create a Facebook Marketing Plan That Models Your Customer Journey

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Is your Facebook marketing meeting your customers where they are? Wondering how to design a Facebook plan that supports your sales funnel? In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey Scenarios […] The post How to Create a Facebook Marketing Plan That Models Your Customer Journey appeared first on Social Media Marketing | Social Media Examiner .

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Social Media Content Strategy: How to Respond to a Changing Marketplace

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Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner .

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How to Use LinkedIn Conversation Ads for Better Conversions

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Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads? In this article, you’ll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers. What Are LinkedIn Conversation Ads? If you’re struggling to get engagement on social media, it’s […] The post How to Use LinkedIn Conversation Ads for Better Conversions appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Instagram Customer Reviews for Maximum Impact

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Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram? In this article, you’ll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials on Instagram? With more than 1 billion […] The post How to Use Instagram Customer Reviews for Maximum Impact appeared first on Social Media Marketing | Social Media Examiner .

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