Meet the Youtuber who’s schooling developers on how blind people really use tech

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Viers is here to show the world how you use a phone when you cannot see. Kristy Viers owned an iPhone for five years before her tech-savvy boyfriend showed her a trick: Instead of thumb typing on the screen’s tiny lettered keyboard, she could flip around her phone, and type with the six dots of braille that appeared directly under her fingers. The difference was night and day. Text messages that took her minutes to compose now took seconds. Read Full Story

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How communication tools can fuel burnout—and what to do about it

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Juggling too many types of email, messaging, and project management tools can cause inefficiency and tech overload. Here’s how to rein in the chaos. Think about the number of communication tools you use in a workday. In addition to checking email, you may be logging on to an instant messaging platform, as well as using a project management platform, content management system, or another collaboration platform. You probably are asking colleagues and clients whether they prefer phone calls or video chats. So it’s no wonder that when it comes to tracking down a document, or an exchange you had with your direct report last week, you find yourself searching your inbox, Slack DMs, and three different Google Docs. Read Full Story

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Brands aren’t using the full slate of available first-party data

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30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

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3 ways to ensure you communicate your potential in a job interview

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Having potential and being able to communicate that potential are two different things. Here’s how to get your potential to shine through in your next job interview. In the spring of 2019, I interviewed a job candidate with no software sales experience for a software sales position. She had scored some impressive sales wins at two national restaurant chains over the course of her career, but I had to figure out if she had what it took to succeed at a growing HR tech start-up. Read Full Story

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How to Use Google’s Call-Only Ads to Send Profits Soaring

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For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails. While being accessible in more than one way is a good idea, you don’t have to restrict yourself to emails or online chats. Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. Let’s get that phone ringing again. What Are Call-Only Ads? Call-only ads, officially called “ call ads …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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How interoperability could end Facebook’s death grip on social media

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The U.S. government forced wireless companies to let you take your phone number with you when you switched carriers. A similar move may be called for again. Reining in the power of big tech companies, including major social networks, is an idea with growing bipartisan support in Washington. Much of the debate so far has revolved around the idea of breaking up companies such as Facebook to limit their reach and influence. But such “structural remedies” require a difficult and costly court battle, and history shows that they can take a decade or more to play out. Read Full Story

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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Local SEO Tips for Electric Vehicle Charging Stations

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Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines . Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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