How Alison Roman cooks up viral recipes, from #TheCookies to #TheStew

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Chef and writer Alison Roman cooks up food (and content) millennials can’t stop sharing. Alison Roman’s salted butter and chocolate chunk cookies are so famous, they’re known merely as #thecookies on social media. Search Instagram, and you’ll find thousands of posts of the flat-topped shortbreads—and they’re not her only recipe the internet has minted as the be-all and end-all. The chef’s New York Times column, which publishes every other week, has inspired #thestew and #thepasta and several other viral recipes. Roman’s second cookbook, Nothing Fancy , was a New York Times best-seller after its release last October. With a conversational tone and a deep appreciation for her millennial following’s small budgets (and kitchens), Roman has built a dedicated audience for her unfussy take on cooking and entertaining. Here, she shares her recipe for making food, stories, and content people love to share. Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

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30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. The Stella Artois campaign has garnered over 2.4 million impressions since launch and is performing 140% over the original goal. The Instagram piece has garnered 1.5 million organic impressions, over 700K organic impressions, and a large amount of engagement in the form of likes, comments, shares and profile visits. Betches Media is a digital platform featuring content aimed …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

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Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

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How Do Millennials Differ From Older Generations in Their Family Lives?

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Today’s family units are very different to those of previous years. Only 3 in 10 Millennials now live with a spouse and a child, compared to 40% of Gen-Xers and 46% of Boomers when they were the same age, finds a new a report from Pew Research Center using data from the US Census Bureau’s… Read More » The post How Do Millennials Differ From Older Generations in Their Family Lives? appeared first on Marketing Charts .

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So How Many Millennials Are There in the US, Anyway? (Updated)

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[By MC Editor, JC Lupis] Gen Z is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, from their views on influencers to the companies they talk about and their socioeconomic characteristics. Those analyses are all helpful in their own right,… Read More » The post So How Many Millennials Are There in the US, Anyway? (Updated) appeared first on Marketing Charts .

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