The extremely weird story of a remote-learning company that’s making parents livid

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Schools embraced an online learning program called Acellus because it promised convenience. Now, parents are cleaning up the mess. “MC” suspected something was amiss with the online learning platform Acellus Learning Accelerator long before parents accused it of providing racist and sexist content . When her school announced that it would use the program in the fall, the only reviews she could find on a popular homeschooling forum were a couple of threads insinuating that the program couldn’t be mentioned by name because of legal threats. Read Full Story

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How Alison Roman cooks up viral recipes, from #TheCookies to #TheStew

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Chef and writer Alison Roman cooks up food (and content) millennials can’t stop sharing. Alison Roman’s salted butter and chocolate chunk cookies are so famous, they’re known merely as #thecookies on social media. Search Instagram, and you’ll find thousands of posts of the flat-topped shortbreads—and they’re not her only recipe the internet has minted as the be-all and end-all. The chef’s New York Times column, which publishes every other week, has inspired #thestew and #thepasta and several other viral recipes. Roman’s second cookbook, Nothing Fancy , was a New York Times best-seller after its release last October. With a conversational tone and a deep appreciation for her millennial following’s small budgets (and kitchens), Roman has built a dedicated audience for her unfussy take on cooking and entertaining. Here, she shares her recipe for making food, stories, and content people love to share. Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

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30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. The Stella Artois campaign has garnered over 2.4 million impressions since launch and is performing 140% over the original goal. The Instagram piece has garnered 1.5 million organic impressions, over 700K organic impressions, and a large amount of engagement in the form of likes, comments, shares and profile visits. Betches Media is a digital platform featuring content aimed …

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