Meet the new CMO alliance that wants to help usher in the next generation of Black executives

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The Black Executive CMO Alliance (BECA) aims to provide a vibrant forum for collaboration and networking, while also creating opportunity. Last summer, in the wake of George Floyd’s death, the corporate world saw a flood of brand messages in support of the Black community, with many companies also making commitments to invest in more hiring, development, and overall support of Black employees. Almost a year later, many are asking the question “What are the results?” Read Full Story

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11 Black-owned businesses to buy from this Black Friday

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Give the gift of great design with these standout products from Black entrepreneurs. The weekend after Thanksgiving is the busiest shopping period of the year; for many brands, Black Friday is when they make their biggest margins. But it also tends to be a time when consumers load up impulse purchases without giving much thought to where they’re spending their money and who they’re supporting. Read Full Story

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As companies try to address racism, a generic response is no longer enough

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Where a simple statement might once have been enough, companies that don’t match actions to words aren’t cutting it anymore for consumers. When JPMorgan Chase CEO Jamie Dimon took a knee with employees to signal support for the Black Lives Matter movement, the move brought more criticism than praise. Activists and Black business owners were quick to point out the bank’s recent history of lending discrimination and its lack of Black executives. Similarly, companies including Estée Lauder, Pinterest, and Facebook were also blasted for taking strong public stances against racial injustice while failing to address racism within their own organizations or make progress diversifying their workforce and management ranks. Criticism of hollow corporate statements on social media has been so widespread that it even earned its own hashtag: #pulluporshutup. Read Full Story

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To empower Black employees, corporate leaders need to understand Black families

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A marketing executive of color urges executives to get to know their employees where they live. Given the challenges Black Americans have been facing, my mood is tempered this Black History Month. I’m treating February as a reminder that achieving racial justice and equality with fierce urgency has got to be the goal. We’re seeing some positive signs in the workplace: Reuters recently reported a surge in companies pledging to hire more Black employees. It’s a start. But corporations that are serious about increasing diversity numbers also need to encourage employees of color to “bring their whole selves to work,” as culture experts like to say. Read Full Story

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Tech companies caring about Black Lives Matter is too little, too late

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Companies like YouTube, Amazon, and Nextdoor need to stop “Black Power-washing” their messaging when their business models exploit black people. In the wake of the death of George Floyd at the hands of the police in Minneapolis, and the protests that have ensued, companies large and small have decided that now is the time for them to make public their allegiance to the black community. Google, Amazon, Facebook, Doordash, Reddit, Uber, Nextdoor, and Lyft are among the many who have issued statements of support. Google changed the look of their home page. The publicity departments of all of these companies have tweeted out or posted that black lives matter and that they “stand with the black community.” Read Full Story

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