Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

{ object.primary_image.title }}

Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic advertising is considered the most vulnerable environment followed by, display (both desktop and mobile in-app)… Read More » The post Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It appeared first on Marketing Charts .

Read Full Article on Marketing Charts

How to Choose The Right Content Marketing Agency

{ object.primary_image.title }}

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

More

How would an SEO agency be built today? Part 2: Current business model(s)

{ object.primary_image.title }}

There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity, Clutch, and our trials and users. Out of these, about 60% have SEO services integrated into their main activities. New agencies keep appearing, even in the current challenging context — more than 200 were created so far in 2020. With this in mind, our team at SEOmonitor designed a strategic experiment in three parts, starting from the question — How would you build an SEO agency in 2020? In the first part , we’ve explored trends, based on search data, and Gartner’s Hype Cycle to understand what’s transient and what’s here to stay, whether or not accelerated by the pandemic. In this second part, we’re looking at the status quo of SEO agencies and their current business models, introducing another strategic lens to guide our research: Alex Osterwalder’s Business Model Canvas or BMC. A …

More

Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

{ object.primary_image.title }}

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

More

Five ways data is transforming the brand-agency relationship

{ object.primary_image.title }}

30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands and clients. The use cases cover a variety of topics from creating new client pitches to developing personas using intelligence, and improving campaign performance. You can download the free guide, How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies, from ClickZ. Infogroup is an intelligence company that offers a variety of data-driven products and services for agencies, marketers, and brands. The company—soon to be renamed Data Axle —provides data solutions to enterprise-level companies, SMBs, nonprofits, agencies and more. Headquartered in Texas, Infogroup was founded over 45 years ago. During that time, they’ve built two of the industry’s most robust business and consumer databases. Some of their top-tier clients include Aetna, eBay, Allstate, and March of Dimes. Infogroup recently published a paper aimed at …

More

How to Choose The Right Digital Marketing Agency

{ object.primary_image.title }}

Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky. However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. But first, let’s start at the beginning. Know your goals and desired outcomes Every business is different, as is every digital marketing agency. Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty. So the first step in …

More

17 ways PPC can help your business survive economic crisis

{ object.primary_image.title }}

People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

More

How to Choose The Right PPC Agency

{ object.primary_image.title }}

In 2017, PPC advertisers invested over $10 billion dollars . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica And this explosive growth isn’t happening for no reason. It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results. But that’s only true if you know what you’re doing. Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to …

More

How to Choose The Right Adwords Agency

{ object.primary_image.title }}

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

More

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

{ object.primary_image.title }}

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

More

Why consumers follow and unfollow brands on social media

{ object.primary_image.title }}

30-second summary: Sprout Social has been compiling a consumer index report of social media trends since 2013. Their 2020 report contains new insights and statics about how brands and consumers interact on social platforms. Marketers can use this information to better align their social media strategy to their customers’ expectations, ensuring that their content resonates. The survey revealed that 89% of consumers will buy from a brand they follow on social media and 75% will increase spending with that same brand. Understanding why consumers follow (and unfollow) brands, what type of content they’re most (and least) interested in, and what stand-out brands are doing right can help marketers gain more followers, while driving leads, sales, and growth for their organization. Sprout Social’s 2020 consumer index survey, Edition XVI: Above & Beyond , found that 50% of consumers have increased their social media usage in the past six months. The data …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=27, ajax_url='/api/hit/ajax/', hits='2')