MarTech Innovation Accelerates During Pandemic

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At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say that marketing and service innovations introduced during the pandemic are here to stay.… Read More » The post MarTech Innovation Accelerates During Pandemic appeared first on Marketing Charts .

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These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020

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Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the number of suppliers who are very optimistic about their company has dropped significantly since the pandemic hit.… Read More » The post These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020 appeared first on Marketing Charts .

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Accelerators are making the funding gap worse for female founders

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New research from IFC and the World Bank Gender Innovation Lab in partnership with Village Capital and the Women Entrepreneurs Finance Initiative (We-Fi) shows that acceleration exacerbates the equity financing gap in emerging markets. What if we told you that a widely used intervention to help startups raise financing–accelerators–is actually making the gender financing gap worse? Read Full Story

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Report: Customer and innovation focus rule

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Rising customer expectations have pushed marketers into being engagers, beyond just messengers, fostering customer engagement well beyond the first purchase, according to the latest Salesforce State of Marketing report. And in the wake of the COVID-19 pandemic, standards of customer engagement are shifting yet again, with marketers on the forefront of new trends.

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New study shows digital engagement is key to post-pandemic ecommerce customer retention

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30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the future Analyzing these behavior trends yields insights about elevated retention risk, the primacy of mobile, shifts in purchase motivation, and in what drives brand affinity The holiday season will see many consumers planning to spend less, and to support local small retailers, so digital marketers must adapt Best-practice marketing strategies are now mission critical: Focus on customer relevance through personalization, seamless cross-channel experiences, and empathetic messaging across the lifecycle, or consumers will move on As the summer winds down, many of us are holding our breath in anticipation of another wave of pandemic-related headlines, guidelines, and obstacles to business as usual. The only thing we seem to be able to count on is change. That’s certainly the case in the retail industry, which has experienced …

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Mobile App Use Jumps During the Pandemic

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Some 1.6 trillion hours were spent on mobile devices worldwide in H1 2020. A new report [download page] from App Annie explores how this usage during the COVID-19 pandemic compares to 2019, and how it is affecting mobile-first companies. Time spent on mobile has increased both in the US and globally, per the report. Looking… Read More » The post Mobile App Use Jumps During the Pandemic appeared first on Marketing Charts .

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Is MarTech Helping Retailers Achieve Their Marketing Goals?

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This year, customer acquisition continues to be a top priority for retail marketers, with 45% ranking winning new customers as one of their top-3 objectives for 2020. But customer acquisition is not the only focus for marketers: improving customer experience (39%) and customer retention (32%) are other leading priorities, per a new report [download page]… Read More » The post Is MarTech Helping Retailers Achieve Their Marketing Goals? appeared first on Marketing Charts .

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8 lessons Mission Australia’s CMO and CIO learnt together to deliver martech success

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Despite the demand for marketing technology, statistics have shown about half of all martech stack implementations fail. There are a mix of technical, operational and cultural reasons for this, but arguably the big hurdle is marketing and technology functional alignment. During this week’s Adobe Experience Makers virtual event, the CMO and CIO of Mission Australia jointly shared lessons they learnt when tackling the not-for-profit’s marketing technology stack implementation in order to achieve success.

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

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CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact, with some emerging technologies proving more successful in these areas. The survey of almost 300… Read More » The post Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack? appeared first on Marketing Charts .

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Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline

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Site visits generated by organic search declined by 15% year-over-year in Q1, though Essential Retail sites bucked this trend, according to Merkle’s latest quarterly Digital Marketing Report [download page]. The impact of the coronavirus is clearly demonstrated in these new figures, exhibiting one of the many ways that consumer habits have changed during the development… Read More » The post Essential Retailers See Rise in Organic Search Activity in Q1 Amid Overall Decline appeared first on Marketing Charts .

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