What Do Marketers Want from New MarTech Investments?

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As companies continue to increase their investment in martech, especially in North America, making use of all these technologies as well as having them work together efficiently is a hurdle many firms are still working to get over. Two-fifths (39%) of the 265 marketing professionals surveyed for a report [download page] from Ascend2 say they… Read More » The post What Do Marketers Want from New MarTech Investments? appeared first on Marketing Charts .

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What to Do When Your Facebook Ads Fail

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Are your Facebook ads not working for you? Wondering how to make changes that deliver better results? To explore what to do when your Facebook ads fail, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, a membership site designed to […] The post What to Do When Your Facebook Ads Fail appeared first on Social Media Examiner | Social Media Marketing .

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CMOs Look to Sharpen Their Operations and Execution Skills

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There is an ongoing concern that marketers do not have all the skills needed to succeed in the digital age as well as get the most out of the marketing technologies that exist to make their jobs easier and more effective. But it’s not just marketers that might need to update their skill set —… Read More » The post CMOs Look to Sharpen Their Operations and Execution Skills appeared first on Marketing Charts .

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What Reasons Do Consumers Give for Loving Brands?

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About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it stands out, brands that can make life more comfortable,… Read More » The post What Reasons Do Consumers Give for Loving Brands? appeared first on Marketing Charts .

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