Marketers Lack Confidence in Measuring Mobile Advertising Efforts

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Recent research indicates that the majority of marketing executives agree that companies have overinvested in performance at the expense of brand, with more expecting to up their investments in brand than performance this year. A new report [download page] from Yieldmo and Forrester Consulting shows that mobile advertisers are also making a similar shift towards… Read More » The post Marketers Lack Confidence in Measuring Mobile Advertising Efforts appeared first on Marketing Charts .

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale

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Although account-based marketing (ABM) is one of the strategies B2B marketers are most interested in exploring this year, many marketers lack confidence in their ability to perform ABM at scale. In a new report from Campaign Stars, Folloze and Terminus in partnership with Canam Research, a larger share of sales professionals and marketers expressed a… Read More » The post Marketers and Salespeople Confident in ABM As the Right Strategy, but Struggle to Execute Programs at Scale appeared first on Marketing Charts .

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

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30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets Our benchmark survey revealed that 62% of marketers are confident about achieving their goals Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? The world has moved from lockdown to an unlock phase into the new normal, and as that happens here’s a quick look at the progressions of the marketing mix. Current marketing technology stacks haven’t won confidence The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Our benchmark survey revealed that 62% of marketers are …

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Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

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30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Curious to unravel all these answers? Dive in! As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more. These are some key findings: …

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

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According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier. If you’re feeling unprepared, don’t worry. Today we’re going to cover the important ins and outs of creating a winning digital marketing strategy. Why You Need a Digital Marketing Strategy Your digital marketing strategy gives your company direction. With a plan in place, you’ll have the details you need to help your …

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The Best Luxury Marketing Strategies

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Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. What Qualifies as a Luxury Brand? Gucci, Rolex, Ferrari. For the most part, you know luxury brands when you hear them. But what does it take for a brand to qualify as a luxury? In my opinion, it’s down to the three Es: Expensive, Excellent, and Exclusive. Luxury products are synonymous with high price tags. This is the most common indicator of luxury, but it is also the …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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4 Differences Between Creative and Marketing Agencies

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Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play. Take Apple for example. Apple’s marketing believes that “ design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important . Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. And the overall sales it commands from its products is a direct result of the company’s marketing strategies. In other words, to drive and sustain its growth, Apple uses creative agencies. But before their product launches, they leverage the expertise of …

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How web-based AR can help retailers boost customer engagement and sales

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30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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