Marketers in the C-Suite: Relatively Young, with Short Tenures

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There is no question that the plates of today’s CMOs are full, as they spend their days aligning strategic priorities with other C-suite members and struggling to deliver an excellent customer experience while driving business growth – all while making the effort to sit on one or more boards. Not only that, they’re tasked with… Read More » The post Marketers in the C-Suite: Relatively Young, with Short Tenures appeared first on Marketing Charts .

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A guide to the changing role of the modern CMOs

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30-second summary: Domo partnered with global research company Censuswide to conduct a survey of nearly 700 senior marketers across seven international markets to assess the challenges and responsibilities facing modern CMOs. One major finding is that perpetual change in technology, data sources, and media channels is significantly impacting how CMOs do their job. The issue of who owns data—and how to manage it—is clearly a pain point for CMOs. Without any clear idea of who owns the data, managing it becomes a critical challenge, as does gleaning actionable insights from data that can hinder growth. 23% of senior marketers respondents indicated that the C-Suite’s focus on short-term over long-term results was a top communication barrier. Domo’s survey revealed that the data that matters most to marketing leaders is focused more on customer experience versus ROI. 23% of large enterprise organizations are planning to allocate over 40% of their marketing budget …

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7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data

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Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite marketing executives are more apt to agree that it’s very important to… Read More » The post 7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data appeared first on Marketing Charts .

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Does Your B2B Content Target an Active Audience?

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For marketers who want their content to cut through the noise, the familiar ‘Tuesday at 10’ slot is indeed the best time to reach the C-suite, according to a new report [download page] from NetLine. Using content consumption activity data, the study indicates the top job levels, industries and subjects that B2B marketers should focus… Read More » The post Does Your B2B Content Target an Active Audience? appeared first on Marketing Charts .

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

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30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content. As per Adobe and Fortune’s collaborative survey, cybersecurity will be a top tech priority. Companies using enterprise-level planning and project management tools face comparatively lesser challenges in these taxing times. More details on what’s working and what’s not. As toilet papers and sanitizers remain scarce and people miss elements of regular lives there’s an abundance …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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Young Parents Feel They’re Spending Too Much Time on Social Media and Smartphones

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Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media, according to recent data from Pew Research Center. The report explores the pressures parents are feeling related to social media and smartphone usage,… Read More » The post Young Parents Feel They’re Spending Too Much Time on Social Media and Smartphones appeared first on Marketing Charts .

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Why digital transformation should be your new demand gen strategy

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30-second summary: Ensuring that your business has the right digital tools can facilitate growth by enabling marketing and sales teams to improve brand engagement, better analyze data, more easily create content, and improve CX. Demand generation is facilitated by the right tools which can help marketing teams scale activities such as content management, lead nurturing, social media optimization, ABM, and more. There is no such thing as an average martech stack. Customization of tools is key to figuring out what works for you to achieve business growth. Chiefmartec’s Stackie awards include nearly 50 illustrations of martech stacks from a vareity of businesses which demonstrate how varied martech stacks can be. Incorporating tools that enhance and facilitate customer experience is an important (even critical) ingredient to using digital transformation for demand gen. Using technology to enhance business processes is nothing new. The very first business computer — The Lyons Electronic Office …

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Half of Young People in the US Have Listened to a Podcast in the Past Month

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The number of US consumers (ages 12 and up) who listen to podcasts on a monthly basis continues to rise, up to 37% this year, from 32% in 2019. While podcast listening has increased across all age groups, more young people between the ages of 12 and 34 listen than any other age group, per… Read More » The post Half of Young People in the US Have Listened to a Podcast in the Past Month appeared first on Marketing Charts .

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My company’s always had 4-day workweeks. Here’s why they’re more important than ever

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A cofounder of Monograph says the company’s been doing 4-day workweeks since it launched. Will this “forced” trial run of remote work, in turn, make it more commonplace? As millions of employees who still had jobs shifted to remote work full-time over the past couple of weeks, companies are adjusting to inevitable new norms. While still in the thick of the COVID-19 crisis, company management and C-suite executives are beginning to rethink office structure and processes to withstand current circumstances as well as those further into the future. Read Full Story

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How brands are creating communities and cultural moments on TikTok

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30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of video per session. Brands are working with creators to promote co-creative content. Marketers need to observe and familiarize themselves with the ecosystem. They need to be authentic, patient, and to find the right creators to work with. The latest of our weekly series of briefings for our peer network on Friday was led by Sam Christie of TikTok. Christie has been at TikTok for two years and is now the West Coast lead for global business solutions at the company. His presentation was packed with insight into how TikTok has grown into a unique platform – ‘the last sunny corner of the internet,’ in his words – which gives users and brands an opportunity to connect in a meaningful …

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