Media Mix Analysis Suggests Spending More on Digital, But Not Going Too Far

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Getting the right balance of online and offline media in a campaign can be difficult. An analysis of multimedia campaigns in Kantar’s CrossMedia database shows that although investment in offline media is still high, the investment is not that cost-effective. It appears that advertisers’ confidence in whether they have the right media mix has decreased,… Read More » The post Media Mix Analysis Suggests Spending More on Digital, But Not Going Too Far appeared first on Marketing Charts .

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