MacKenzie Bezos unveils her first public philanthropic effort—with a famous partner

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MacKenzie Bezos and Melinda Gates are teaming up for a philanthropic effort to help women gain more power and influence by 2030. MacKenzie Bezos is dipping her toe into the public philanthropy world as a divorcée. Her first publicly announced project offers a glimpse into her interests: helping women from all backgrounds gain more power . She is teaming up with a famous peer, Melinda Gates, to launch the Equality Can’t Wait Challenge , which will give $30 million to the organizations with the best plans to expand women’s influence in the United States by 2030. Read Full Story

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How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. …

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19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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How Bumble’s clever design helped the app go public

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Lara Mendonça built Bumble’s product design team during the pandemic. Her strategy contributed to a wildly successful IPO. Bumble went public on Thursday, and investors were very much interested in swiping right. The dating app, which soared in its first day of trading, is well-known for letting women make the first move. And in fact much of its success is due to this fundamental design decision. Read Full Story

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

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Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. 1. Influence Drives the Value of Your Product Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective. You believe in your product (e.g., online course, ebook, software), so you naturally want others to believe in it, too. Your ability to persuade others …

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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How to Get Verified on Social Media

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Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. Verification can also help with networking and push your company to your industry’s forefront as a trusted option. Getting verified on social media can be a challenge, and it might take some time, but it is definitely worth it. But maybe you’ve already tried to become verified, and you were rejected. Or perhaps you don’t know where to start. Unless you’ve got a huge following like Beyonce , becoming a verified account takes some commitment and …

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How to Start a Business

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting your own business is the dream, right? It’s also easier than ever, thanks to the golden age of entrepreneurship we currently live in. Almost anybody can start up a business – all you need is a great idea, the right systems, and the drive to see it through. No college degree, huge bank balance, or business experience is needed. Moreover, everything you need to do has been done a million times before. So, even if you’re starting from scratch, you won’t have to waste a single moment wondering what to do next or try to reinvent the wheel. Since you’re already searching for ways to learn about how to start a business, odds are you already have the drive. What you need is how to start building your …

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The what, why, and how of TikTok’s advertising gold rush

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30-second summary: TikTok is emerging as the next social media powerhouse—so the platform represents an incredible opportunity for marketers. It’s a particularly powerful method for engaging with younger audiences (such as Gen Z). Brands need to take advantage of both organic content creation and paid advertising. Get started as soon as possible to avoid missing out on the gold rush. For years, Facebook and Instagram ran the social media show. Twitter certainly has its niche, but when it comes to user-generated content—the supposed ‘ Holy Grail ’ of marketing—Facebook and Instagram ruled the roost. However, there’s a new hotshot in town: TikTok. The video-sharing social media platform has certainly been gaining plenty of traction in recent months. This, combined with Instagram’s steadily declining reach and the fact that fewer teenagers are using Facebook than ever before, make TikTok an attractive prospect for global marketers. But what exactly is TikTok? How …

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