Lululemon buying Mirror could be the beginning of a new era for activewear and fitness content

{ object.primary_image.title }}

It could be the beginning of many more acquisitions in the worlds of activewear and fitness content. It’s a match made in fitness heaven: Activewear giant Lululemon has just dropped $500 million on Mirror , a startup whose devices allow you to stream fitness classes. We can soon expect a lot of overlap between the brands. Mirror will start appearing in Lululemon stores, and Mirror fitness instructors will soon be clad in Lululemon gear (and may even be Lululemon ambassadors). Read Full Story

Read Full Article on Fast Company

Your kitchen is about to change forever. Here’s what it could look like

{ object.primary_image.title }}

This provocative concept by Future Facility can’t come soon enough. If you’ve ever built a kitchen, you know how backwards the experience is. You hire someone to do the design and construct a complicated framework of custom cabinetry. This can take months. Then, in the 11th hour, you pick out a few appliances that fit into a few gaping holes. These are your workhorses of the kitchen, where you’ll spend most of your time cooking. And they are an afterthought in the design. Read Full Story

More

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

{ object.primary_image.title }}

Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes . In this article, I’m going to explain how businesses and agencies across seven different …

More

Seattle may soon have a Bill Gates-funded at-home coronavirus test

{ object.primary_image.title }}

Going to the doctor to get tested risks spreading the virus. Building off work they’ve funded to create an at-home flu test, the Gates Foundation and the Seattle Flu study are trying to make it work for coronavirus, as well. In the Seattle area, where dozens of people have tested positive for the new coronavirus and hundreds more may be infected and not know it, a new project funded by Bill Gates and the Gates Foundation could soon begin rolling out test kits that people can use at home. Read Full Story

More

The MozCon Virtual 2020 Initial Agenda

{ object.primary_image.title }}

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

More

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

{ object.primary_image.title }}

Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and promotion, extraordinary examples like these demonstrate the impact this kind of work has over the long-term. Content marketing + digital PR case study: ADT ADT is a household name with good domain authority, providing a great base to start from. We knew that …

More

The MozCon Virtual 2020 Final Agenda

{ object.primary_image.title }}

Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=5321, ajax_url='/api/hit/ajax/', hits='2')