Looking for the perfect Valentine’s Day surprise? Goldbelly delivers gourmet meals from top restaurants around the country, right to your door

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With meals from David Chang, Daniel Boulud, Stephanie Izard, and more, making a special Valentine’s Day dinner at home has never been easier. Staying at home for Valentine’s Day looks like it may be the only option for couples this year—requiring an extra layer of creativity (and stress) for those looking to make the day special. Takeout feels like a default at this point, and homemade meals have lost their luster, but bringing your tried-and-true restaurant favorites into your kitchen isn’t as hard as you think. Goldbelly —a Danny Meyer-backed online food marketplace—specializes in regional restaurant delicacies. Which means you can get a gourmet Valentine’s Day meal from a romantic, high-end restaurant delivered right to your door. Read Full Story

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These 45 creative Valentine’s Day gift ideas will delight anyone you love—from S.O.’s to friends and family

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We could all use a little love and sweetness this year. These unique Valentine’s Day gift ideas are guaranteed to make anyone you love smile. While Valentine’s Day is often maligned as a Hallmark Holiday for flower shops, candy companies, and restaurants, let’s face it: We could all use a little more love and sweetness in our lives this year. That’s why this year we’re embracing V-Day as an opportunity to send tokens of our affection to friends, family, and romantic partners alike—and send them things they’ll actually love. Whether you’re looking for a sweet “thinking of you” bauble or a full-blown declaration of your love, we’ve compiled 45 gifts that will delight anyone in your life, starting from just $11. Read Full Story

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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2021 Local SEO Success: Expert Tips & Predictions

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Posted by MiriamEllis “We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh , Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with my personal predictions for the year ahead. Let’s get learning! Teachings from the real lives of local SEOs In a year when we were physically distant from one another in unprecedented ways, I’ve found memorable lessons in how local business owners broke down barriers to keep communities connected. …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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How to Create an Engaging Value Proposition

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Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you. What is a Value Proposition? A value proposition answers the question, “What makes your organization special?” For example, Facebook’s value proposition is a simple one: “Connect with your friends and the world around you on Facebook.” Facebook’s answer to “What makes your organization special” is “we can connect you to anyone, anywhere.” Think of it like this: Why should a customer pay attention to your brand in the first place? That’s where you should start when developing your value proposition. A good …

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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13 Reasons Why Direct Mail Isn’t Dead

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In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level . In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. But the data is undeniable. Direct mail is still effective, and using it is a game-changer for any serious marketer. Here are 13 reasons why direct mail still isn’t dead. 1. Direct Mail has a High ROI Would it surprise you if I said that direct mail gives you more bang for your buck than …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis   Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over last-mile fulfillment options. I’d searched all over town for scarce potatoes, finally arranging by phone with the local Sprouts market to hold their last two bags for me one morning, and texting the Instacart driver about where the spuds were being held. Next: For whatever reason, the driver chose not to retrieve them, …

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