Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital

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With an average of more than 244 million monthly users, radio has more reach in the US than any other platform. While digital has been slower to catch on as a revenue driver for radio than for print, local radio stations have seen digital ad revenues continue to increase. To wit, local radio stations’ digital ad… Read More » The post Local Radio Stations Now Getting One Tenth of Their Ad Revenues from Digital appeared first on Marketing Charts .

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Advertisers Reportedly Spent As Much on Facebook as on Radio and Print Combined in Q2

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In the second quarter of 2020, nearly one-quarter (22%) of US ad spend was invested in paid social, with more than half of that spend being put toward advertising on Facebook. Indeed, Facebook’s share of total ad spend for Q2 was equal to that of radio, magazine and newspaper combined, per data from Kantar and… Read More » The post Advertisers Reportedly Spent As Much on Facebook as on Radio and Print Combined in Q2 appeared first on Marketing Charts .

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Most Consumers Want to See Ads That Match A Webpage’s Content

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About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the digital advertising landscape right now. One thing made clear by the more than 1,100… Read More » The post Most Consumers Want to See Ads That Match A Webpage’s Content appeared first on Marketing Charts .

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My 8 Best Local SEO Tips for the 2020 Holidays

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Posted by MiriamEllis   Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge , which the OED defines as: A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. While this sometimes-elusive state of being isn’t something you can buy direct from a store, and while some shoppers are still unfamiliar with hygge by name, many will be trying to create it at home this year. …

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How to Choose The Right Local SEO Agency

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Statista says 52 percent of global internet traffic is mobile . A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth. If you have the right local SEO agency, that’s not a problem. Do you know how to choose the right agency? Here are some simple tips you can use to help you choose the right local search agency for your business. Know Your Goals and Desired Outcomes for Local SEO According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the …

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How to increase revenue without increasing spend

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30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, recently published a comprehensive e-book aimed at helping advertisers get better efficiency from their paid media spend. The e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend , is a blueprint for advertisers who want to get more bang from their digital media buck, particularly now that it’s difficult (if not impossible) to leverage traditional outlets like trade shows …

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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