Linear TV Not Getting the Budget Hikes, but Still Considered Most Valuable Video Option

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Marketers are putting more stock in video advertising, with more than half (52%) saying they intended to increase their video spend in the next 12 months. This is according to recently released data from Advertiser Perceptions. Half (49%) of the more than 280 marketers and agency contacts surveyed ranked video as the most important advertising… Read More » The post Linear TV Not Getting the Budget Hikes, but Still Considered Most Valuable Video Option appeared first on Marketing Charts .

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Linear TV Advertising Challenged in An Omnichannel World: 5 Points

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Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of the 500 US marketing decision-makers surveyed will be dedicating the same or a… Read More » The post Linear TV Advertising Challenged in An Omnichannel World: 5 Points appeared first on Marketing Charts .

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Advertisers Consider TV & Social the Most Influential Political Ad Platforms

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Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to adjust their advertising efforts accordingly. One-third say they would hold back on advertising to avoid the political ad clutter, while just less than 1 in… Read More » The post Advertisers Consider TV & Social the Most Influential Political Ad Platforms appeared first on Marketing Charts .

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It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows

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Advertisers looking to get their 30-second spot on some of the top TV shows during the 2020-21 season have likely encountered rising prices. New data from Ad Age shows that close to half of the 80 returning series tracked on the top 4 broadcast networks, as well as The CW, will hike the cost of… Read More » The post It’s Getting Even More Expensive to Advertise During TV’s Biggest Shows appeared first on Marketing Charts .

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Pay-TV Continues to Lag Streaming Services in Value Perception

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There’s no shortage of options when it comes to subscription video-on-demand services (SVOD). And, while some Americans opt to subscribe to only pay-TV or SVOD, more than half (54%) subscribe to both. But do customers feel like they are getting value for their money? Here’s what a new study [excerpt download page] from Hub Entertainment… Read More » The post Pay-TV Continues to Lag Streaming Services in Value Perception appeared first on Marketing Charts .

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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CTV advertising remains on the rise with new opportunities for Roku channel owners

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30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. With advertising opportunities, though, Roku brings their channel owners some challenges and limitations. Over the next few years, one might see more AR/VR content and ads across CTV CTV measurement is becoming more mature By the end of the last year, viewership on CTV had skyrocketed, and the lockdown only strengthened the trend. Thus, as of March 2020, 80% of households in the USA alone had at least one connected TV device. The CTV trend is also booming across Europe. Especially the U.K., where 60% of viewers there use CTV as their primary …

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How to Advertise on VOD Platforms

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With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience. The term can include offerings from private companies like Netflix and Hulu, as well as those that aren’t pay-to-pay , like YouTube. There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Again, think Netflix or Hulu. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Transactional VOD: While SVOD offers users unlimited library access for the subscription fee as mentioned above, TVOD …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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People Still Trust Traditional Media Ads the Most

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Advertisers continue to up their investment in online advertising, with traditional media ceding share of ad spend. However, when it comes to trusting ads, adults in the US put more trust in ads from legacy than newer media, per data from YouGov. Indeed, close to half of the US adults surveyed consider advertising on television… Read More » The post People Still Trust Traditional Media Ads the Most appeared first on Marketing Charts .

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Alcoholic Drink Brands Buck Ad Spending Trends, Spend More on TV Than Digital

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At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still allocating the largest share of its spend to TV. Alcoholic Drinks brands allocate some 44% of their media budgets to TV,… Read More » The post Alcoholic Drink Brands Buck Ad Spending Trends, Spend More on TV Than Digital appeared first on Marketing Charts .

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