How Nike turned shoe parts into face shields in just two weeks

{ object.primary_image.title }}

Turning Nike Air into protecting gear was the only way to get the job done in time. It was a Monday morning when Michael Donaghu, Nike’s vice president of innovation, got the call. Nike’s offices had closed the week before, due to the coronavirus, and he was just settling into work-from-home life. Now he was needed back at the office. Nike had agreed to provide personal protective equipment to the local Oregon Health & Science University (OHSU) hospital, but there was one problem: Nike had never built PPE before. Read Full Story

More

Nike’s new Flyease Go shoes snap right onto your feet

{ object.primary_image.title }}

The breakthrough hinged design is made to be more accessible to everyone. In 2008, then-Nike CEO Mark Parker learned that the company’s first employee had suffered a stroke and lost the use of one hand. So Parker put one of his top designers, Tobie Hatfield, onto making a shoe that required limited dexterity. By 2015, that prototype—a gift to a single employee—evolved into Flyease . It was a shoe technology that anyone could buy and put on one-handed, because it could be zipped on and velcroed shut. Read Full Story

More

Nike Vaporfly 4% was only the beginning. A ‘super shoe’ revolution is afoot

{ object.primary_image.title }}

With the introduction of super fast running shoes, athletes are shattering records left and right. And the shoes aren’t likely to disappear any time soon. In the 1960s, when traditional cinder athletics tracks were replaced by spongy, synthetic surfaces, endurance running experienced a revolution. Long distance runners began clocking far faster times on the synthetic tracks, smashing multiple world records in the process. Read Full Story

More

The world’s most innovative companies in design: 2020

{ object.primary_image.title }}

Nike, Starbucks, and the Weather Channel earned spots on this year’s list. The design companies that caught our eye this year showed a willingness to grapple with some of the most complex problems of our time, from waste to cryptocurrency. Others made the list for simple, but indispensable, design solutions, including ergonomic keyboards, lightning-fast running shoes, and phone booths that make noisy open offices just a little more tolerable. Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18626, ajax_url='/api/hit/ajax/', hits='2')