Why this former BMW exec is betting big on co-living

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Living with strangers might not sound terribly appealing during a pandemic, but Esther Bahne has her eye on life after COVID-19. And it’s all about communal spaces. When she was relaunching the Mini brand at BMW Group a few years ago, Esther Bahne found that her target market of young urbanites was not particularly interested in cars. This would seem to be a predicament for a global automobile conglomerate, especially one with its roots at the invention of the motorcar. But for Bahne, it opened an entirely new market. Read Full Story

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5 Alternatives to Yahoo Groups

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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features Yahoo Groups doesn’t. After lagging behind their competitors for a few years, Yahoo Groups officially shut down in December of 2020. Thankfully, if you were a fan, there are a plethora of alternatives to Yahoo Groups. Below, we’ll discuss our favorites so you can pick the best online group platforms for you. What Was Yahoo Groups Used For? Yahoo launched Groups in January 2001. Users could post messages, polls, photos, events, files, mailing lists, links to websites, and more. The platform soon became a popular host for vibrant online discussion boards. If you owned a …

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Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO?

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Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both marketing and IT were asked to share their views on… Read More » The post Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO? appeared first on Marketing Charts .

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Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels

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One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study [download [age] from Merkle finding that the majority of marketing executives surveyed believe it’s critical (47%) or very important (51%) for their organization to… Read More » The post Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels appeared first on Marketing Charts .

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