Lessons from the pandemic: Have a plan B, C, D, and E

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This tech CEO reflects on what he’s learned after a year of leading remote teams, and the challenges ahead as companies move to reopen. Before the pandemic, I barely ever worked remotely; my team at Okta always thrived on office energy and connecting in person. And while I thought I’d grown accustomed to seeing people only on Zoom or in Slack channels (I’m an engineer by trade and tend to be introverted), I realized how much I missed in-person collaboration after seeing a few team members (masked up, outside, and post negative COVID-19 tests) during the filming of a documentary tied to our annual “Oktane” event a few weeks ago. Read Full Story

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4 ways to build trust with employees (especially when you can’t see them)

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These days, you may not speak to your employees in-person, but you can still promote a trusting relationship. Now that working remotely has become the norm, supervisors are realizing the challenges of leading a team they can’t see. It makes sense that they’re struggling: After all, managing employees remotely requires different skills than managing them face-to-face. The sudden arrival of the pandemic meant they had precious little time to prepare. Read Full Story

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Best Remote Access Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world. This functionality is extremely versatile. You might use it to log into a client’s computer and help them overcome technical questions. Or you can share your screen with colleagues as you run a demo on your device. You can also transfer files between two computers without having to go through email or file-sharing software—even from unattended devices. It’s a common misconception that remote access software is only for help desks, but these tools can be used by …

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What I Found After Experimenting with Google Discover for Two Months

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Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a better understanding of this analysis and point out its gaping limitations. For five days a week, and over the course of two months, I executed all sorts of user …

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SEO Is Not an On/Off Switch — Whiteboard Friday

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Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting …

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Is your team prepared for long-term remote work? Ask these 3 questions to find out

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As the remote-work routine blurs the boundaries of personal and professional lives, provide your colleagues with information and emotional support. As of now, two-thirds of employees are currently working remotely as a result of the coronavirus pandemic, my company included. It’s true, remote work has its benefits: From a commute to the kitchen table to the ability to have lunch with your kids, we have more time to spend on hobbies and personal interests outside of work. All of which are key factors for better work-life balance and increased productivity. For me, I have been able to spend more time with family and catch up on my reading list . Read Full Story

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I run Google TV. Here are my secrets for leading a team remotely

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Remote work isn’t going away when the pandemic ends. Here’s how to get the most out of it and avoid pitfalls along the way. Even before COVID-19 led people to turn their dining rooms into makeshift offices, remote work was on the rise. Perhaps unsurprisingly, many businesses have found that remote work makes it increasingly difficult to preserve their company culture. After all, perks such as childcare, happy hours, and social lunches don’t mean much if you’re not on-site. What’s more, remote work has the potential to throttle the kind of free-flowing collaboration and brainstorming that happens when people are in the same space. Read Full Story

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Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

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Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my day. But truthfully, it’s mostly just to hide the massive piles of clutter that our basement gravitationally accumulates. My wife bumped me out of our home office that’s above ground, with a nicer view and fewer heaps of random stuff, to make it her new work-from-home command center. My daughter, whose school is closed for at least a couple more weeks, has taken over the rest of the house. It’s not a big house. So the basement has become my refuge. I’m not complaining though. I’m thankful that we’ve been able to adapt to working …

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Behind the Scenes at MozCon Virtual

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Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), …

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