Less is a bore. Why tech is finally embracing maximalism

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Lightweight. Colorful. And comfortable as heck. Logitech is redefining the gaming aesthetic for function and personal expression. Agile. Flexible. Softly cushioned. Available in an electric rainbow of colors, each so tantalizing it’s hard to choose your favorite. A good sneaker from a company like Nike makes the average runner feel superheroic when they put it on. But I’m not talking about sneakers. I’m talking about the latest wireless surround sound gaming headphones from Logitech. Read Full Story

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How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

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I’m a Latina veteran who works at Amazon. Diversity isn’t about checking a box

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It’s vital to design products that work for everyone—and for ensuring businesses’ survival. Demonstrations around the country have drawn attention recently to the need for more women and people of color in the professional world. Everyone from Apple to the NFL has pledged to diversify their hiring practices. Last month, Adidas announced that 30% of new U.S. positions would be filled by those from the Black or Latinx communities. Read Full Story

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The best product design of 2020

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See all the honorees of Fast Company’s 2020 Innovation by Design Awards in the Products category. Winner [Photo: Logitech] Logitech G Adaptive Gaming Kit Logitech A $100 kit, featuring an array of buttons and triggers, to enable more than 46 million people with disabilities to play video games Read Full Story

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How ‘Floor Is Lava’ became Netflix’s weapon in the new arms race of ridiculous game shows

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The producers of the latest in extreme game-show competitions talk about how they’re bringing the childhood game to reality TV. When Megan McGrath was little, she and her brother would play this game around the house. You had to navigate each room without touching the floor, so they would jump from couch to table to chair, tossing pillows on the ground as imaginary lily pads. Read Full Story

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Outdoor Voices x Merrell hiking boots are a shoe collab we can get behind

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The new Moab 2 hiking boot combines Merrell’s outdoor adventure prowess with the style of Outdoor Voices. It’s the year 2020, and shoe collabs abound, from Crocs x Bad Bunny to Cole Haan’s colorful Slack-themed sneakers for people who really love enterprise software. Among this landscape of wild (and somewhat random) brand crossovers, there’s one shoe collab that we’re actually looking forward to: the Merrell + Outdoor Voices Moab 2 Mid Eco . Read Full Story

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