See Ikea’s first collaboration with Lego. It’s genius.

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Kids love Legos, but they make a mess. This simple box is designed to solve that. Kids adore Lego, spending hours building entire worlds with the tiny plastic bricks. But to the consternation of parents around the world, the toys can end up littering the entire home, their sharp edges hurting your feet whenever you stumble upon one. To provide a creative solution to this problem, Lego partnered with Ikea to create a storage system that doubles as a play structure. Read Full Story

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Lego’s wild new toy lets you bring figurines to life

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Lego partnered with Universal Music Group on a new toy that turns kids into music video makers. At first blush, Lego’s newest toy seems like the same brick-building fun you know and love. You follow the instructions and build a cute little box to carry around a Lego figurine. But then, things get weird. You’re told to snap a picture of that figurine from the accompanying smartphone app, and, like magic, it comes to life on the screen, dancing and singing to the latest pop tunes. It’s a dream come true: You’ve animated your plastic Lego character. Read Full Story

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