How to Use LinkedIn for Competitor Research

{ object.primary_image.title }}

Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors? In this article, you’ll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business. Why You Should Research Your Competitors on LinkedIn There are many benefits […] The post How to Use LinkedIn for Competitor Research appeared first on Social Media Marketing | Social Media Examiner .

More

Facebook Ad Library: How to Model Your Competitors

{ object.primary_image.title }}

Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […] The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing .

More

SEO Competitive Analysis for B2B — Whiteboard Friday

{ object.primary_image.title }}

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs.       Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. My name is Joyce Collardé. I am the SEO Supervisor at Obility. Obility is a digital marketing agency based out of Portland, Oregon, with offices in Austin and Boston and that specializes in B2B businesses. So I wanted to talk about SEO competitive analysis because it is a …

More

3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

{ object.primary_image.title }}

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Gartner defines “augmented intelligence” as “a human-centric partnership model of people and artificial intelligence working together to enhance cognitive performance.” What that means is that augmented intelligence isn’t just about creating super smart machines. It’s about creating technology that can help you and your brain do things better. Augmented intelligence is sometimes also called intelligence automation (IA). How is Augmented Intelligence Different From Artificial Intelligence (AI)? Artificial intelligence is …

More

6 tips to win local with paid search

{ object.primary_image.title }}

Consumer behavior has fundamentally changed and put local search well and truly on the map. Due to restrictions on movement, more and more consumers realize the ease and opportunity of online search and purchase. Individuals want a tailored search view with results that are relevant to where they are at that very moment. To win those conversions, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative. Here are six tips every marketer needs to win local marketing with paid search. 1) Don’t rely on Google alone Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas. Yet, while this is certainly helpful, significant blindspots remain. The data provided by Google Ads and others isn’t as granular as it needs to be …

More

The brand name conundrum: to buy or not to buy (your brand name)?

{ object.primary_image.title }}

It almost comes down to philosophical questions: Why pay for traffic while I am ranking in the number one position on organic results? Will my Adwords ads on my brand keyword have an impact on my organic traffic? Why buy my own brand terms, and give money to Google for traffic I am the only legitimate destination for? TLDR; Yes, you should bid on your brand keyword… but you need to follow a few basic rules to make it work for you. Now let’s go through this step by step: why should you, how to do it efficiently, how to defend from too aggressive competitors and how to replicate. Why should I give money to Google? I am already in first position . 1. Maximize your share of voice Bidding on branded queries helps you prevail on search engine result pages (SERPs). Like CPG brands pay to get extra shelf …

More

How to Write PPC Ad Copy Using AI

{ object.primary_image.title }}

It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. AI tools can help you write ad copy that produces results. How Can Artificial Intelligence Help Your PPC Campaigns? Just so we’re on the same page, let’s quickly look at a simple definition of AI. Artificial intelligence (AI) is a multidisciplinary branch of science that includes machine learning (ML), natural language processing (NLP), deep learning, and many other emerging technologies. The main benefits of AI when it comes to creating compelling PPC ad copy include: Unmatched data processing power Ability to better “predict” …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=17007, ajax_url='/api/hit/ajax/', hits='6')