Kids are spending more hours on screens than ever. Should parents worry?

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Screen time has increased by 500%, according to one study. But as long as kids’ habits don’t continue post-pandemic, they should be just fine. Millions of working parents have spent months largely trapped in their homes with their children. Many are trying to get their jobs done remotely in the constant presence of their kids, and they are desperate for some peace and quiet. Read Full Story

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3 smart ways to help kids learn online during the COVID-19 pandemic

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For teleworking parents adjusting to having kids at home, here are three ways you can turn screen time into learning time. As families everywhere adjust to social distancing measures such as closed schools, childcare centers, workplaces, and more, parents are grappling with questions regarding their kids’ use of technology. Rebecca Dore , an expert on children and media, offers some tips for how to make the most of screen time for kids who are cooped up at home. Read Full Story

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Want schools to reopen? Education needs an epic bailout

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To safely reopen classrooms and allow parents to return to work, we’ll need money. Lots of it. Think of it as a correction for decades of underinvestment. Full disclosure: I put my kids in front of the TV so I could write this op-ed. That’s life during quarantine. My kids miss school, and I miss having more than ten minutes to string together a thought. Parents are losing their marbles as our kids max out on screen time and struggle without structure. So believe me when I say there is nothing I want more than to send my two kids back to our beloved local elementary school this August. Read Full Story

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How to Target Parents Through Paid Ads

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One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise a child through age 17. To successfully target parents through paid ads, you have to deeply understand your target audience and use this knowledge to inform your marketing strategy. 7 Ways to Target Parents Through Paid Ads Parents spend a lot of time online, meaning they may be pretty likely to see your paid ads. For the first time, women in the U.S. are more often having babies in their 30s than their 20s. This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social …

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5 ways talking to strangers can boost your emotional intelligence

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All personal growth happens when we challenge ourselves and move outside of our comfort zone. As kids, we’re often told by our parents not to talk to strangers. While it may have been solid advice then, there are good reasons we should talk to strangers as adults. In a series of experiments, Chicago’s Nick Epley found people who reached out to connect with strangers, even for a few minutes, were happier—and this was true for both extroverts and introverts. Simply put: We are social creatures who are hardwired for connection. Read Full Story

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