Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

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30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Curious to unravel all these answers? Dive in! As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more. These are some key findings: 38% of marketing budgets are dedicated to marketing technology Marketing technology budgets have jumped by 10% and currently stands at 42% at the beginning of Q2 2020 Content & Experience is the top-performing marketing technology category 220+ Marketers mentioned that their current marketing technology stack is “average” in terms of achieving their goals. Marketing technology budgets continue to rise in Q2 2020 While our previous key insights showed how technology adoption is the great divide between high growth and low growth businesses – our survey found that marketing technology budgets are actively increasing. Marketing technology budget spends have consistently seen an upward curve. This is a straight 10% jump from 32% in May 2020 to a good 42% towards the end of July 2020. Content & Experience wins a lion’s share of the martech stack We further looked into what kinds of technology are winning the marketing right now. Content & Experience is a category that has stood tall as the marketers’ choice throughout the survey until August. People being indoors and looking for new ways to educate themselves about the current climate and consumer content can safely be considered as one of the reasons businesses are tirelessly looking to enhance their target audiences’ experience. The story doesn’t end at this. You’re definitely curious to know, “What about the rest of the technologies?” Top 12 Marketing technologies winning 2020 To give you a panoramic yet concise view of the marketing technologies we ran further analysis of all the six categories …

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

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30-second summary: The golden hours for customer acquisition are chiming with the much-more-talked-about holiday season. With Walmart, Target, Home Depot, Best Buy, Kohl’s, and other retail chain giants announcing that their stores will be closed on Thanksgiving 2020, ecommerce will champion holiday season shopping. Despite the fact that American households with <50K to the ones minting 100K+ per annum have shrunken holiday spending they’re looking out for brand promotions and deals. Android devices predicted to surpass one billion hours on shopping apps. Q4 2020 is positioned to see the largest ecommerce holiday shopping season despite all the crunched budgets. Is this a curious case of a confused concoction? Or are you missing something in the mix? Let’s find out. It’s already September, congratulations on making it this far! We have kept a real-time eye on the market movement to help businesses pivot, survive, and even thrive in the face of …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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Key insights: Content and experience tops martech, how brands can smash holiday sales with email marketing, and more

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30-second summary: Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. Our pulse survey insights show that ‘Content and experience’ piqued senior marketers’ interest in September. Email marketing, content marketing, and SEO are the top technologies that senior marketers are most keen on evaluating for purchase. More data juice on how email marketing has been exceeding performance in 2020, how marketers can use these insights to smash their holiday shopping sales targets, and more. We’ve already established the power of Prime Day in our previous key insights article . Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. What do you need to know and how can we help you best equip your business as the greatest “window” of opportunity and Halloween creep in closer on …

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

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30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content & Experience” technology peaked marketers’ purchase interest in March, April, and May Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization AI spotlight: Growth rate, front-runners, and content marketing Recent times have increasingly added emphasis on “adding value” and “being at the right place at the right time”. Today’s article shows exactly how these can be achieved through content marketing, a great marketing …

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

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30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising TapClicks predicts increasing partnerships between telehealth businesses and Insurance companies As 2020 continues to surprise the world, more surprises are something business heads aren’t looking forward to. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. Marketers prepared to pivot strategy to fit the changing environment A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The …

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Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

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30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets Our benchmark survey revealed that 62% of marketers are confident about achieving their goals Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? The world has moved from lockdown to an unlock phase into the new normal, and as that happens here’s a quick look at the progressions of the marketing mix. Current marketing technology stacks haven’t won confidence The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Our benchmark survey revealed that 62% of marketers are …

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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Key insights: Our pulse survey uncovers key marketing technology trends

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30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

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