Key insights: Our pulse survey uncovers key marketing technology trends

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared below closely, you will see a recovering trend in marketing budgets towards May 20th. Here’s what marketers had to say about it: 35% of marketers said their marketing budgets were decreasing 20% of marketers said their marketing budgets were increasing 44% of marketers said their marketing budgets were staying the same On the contrary: More marketers are increasing spend on marketing technology As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. This showed a 3% rise as compared to our previous data set released earlier this month. 22% decreasing spend on marketing technology 36% increasing spend on marketing technology 40% maintaining the same spend on marketing technology Content and experience champions marketers’ interest The latest sequence of overall rankings shows that ‘content and experience’ and ‘data’ are the top two technologies. However, commerce and sales climbed one position ranking fourth while technology related to social and relationships slipped one position to rank fifth. Management oriented technology continues to stay at the bottom of the marketing leaders’ stacks. Content & Experience Data Advertising & Promotion Commerce & Sales Social & Relationships Management Marketers’ technology purchase preferences: Segmented view We further dug into each of these segments to derive a seven-day rolling average which is as follows: 21.4% chose Content & Experience 21% chose Data 17.3% chose Commerce & Sales 17% chose Advertising & Promotion 14.8% chose Social & Relationships 8.2% chose Management ClickZ readers’ top picks for the …
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