Key Insights: Marketers reveal their confidence, fears, and marketing technology inclinations

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30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets Our benchmark survey revealed that 62% of marketers are confident about achieving their goals Search & Social Advertising, Ecommerce marketing, SEO, and Mobile & Web Analytics stand strong as marketers’ favorite technologies across April, May, and early June The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? The world has moved from lockdown to an unlock phase into the new normal, and as that happens here’s a quick look at the progressions of the marketing mix. Current marketing technology stacks haven’t won confidence The chariot is only as fast as the slowest horse, so how will marketers achieve their goals? Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. And as marketers rethink their technology and strategies, they aren’t very confident about their existing martech stack which is quite the contradiction. Marketing technology spends rise Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that: 41% are increasing their marketing technology spend budgets 19% are decreasing their marketing technology spend budgets 39% are maintaining their marketing technology spend budgets Top tech across advertising, sales, content, and management The work from home conditions identified the pressing need for businesses to have more streamlined processes, organized data, and technology that adds value to key business verticals like sales, marketing, and content creation. Here’s a list of the technologies marketing leaders are keen on buying: Search & Social advertising Mobile marketing Ecommerce marketing Email marketing SEO Mobile & Web Analytics Marketing Analytics, Performance & Attribution Projects & Workflow What’s making marketers burn the midnight oil? It’s quite obvious that COVID-19 is an umbrella challenge that has thrown businesses off the curb, however, it has amplified the others as many companies struggle to keep the lights on, maintain their customer base, position their brand, and stay efficient and profitable. ClickZ readers’ choice for the week As we run AI month, readers are immersing in these top stories and our key insights articles continue to remain a favorite. Three steps to prepare for the post-COVID-19 business world Key Insights: B2B content marketing decoded, top marketing technologies, …

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

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30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

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Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

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30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Curious to unravel all these answers? Dive in! As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more. These are some key findings: …

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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Key insights: Our pulse survey uncovers key marketing technology trends

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30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

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30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 billion. Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 billion (pre-pandemic-era) now stands at $134.66 billion. Digital out-of-home (DOOH) advertising is on a ballooning pattern as it is expected to account for 33.0% of all US OOH ad spending. Customer experience, retention, success, and customer engagement were the top four priorities. Technology adoption is the divide between high growth and low growth organizations. Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. This week’s key insights give you a clear picture of why mobile ads are the place for your advertising dollars, a revised umbrella view of the …

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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Brands aren’t using the full slate of available first-party data

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30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. 90% of respondents are confident or very confident with purchase history data followed by 86% with company website data. Phone call data was lowest on the list of data sources that inspire confidence. Websites were the number one source of data that marketers used to inform digital marketing strategy, followed by mobile apps and purchase history. Just 26% of respondents listed phone call data as a source that informed their digital marketing strategy. Most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations. 92% of respondents …

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How to Choose The Right Analytics Agency

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In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. Know Your Goals and Desired Outcomes Like when working with any agency partner, you first need to consider your current situation and goals. The reason for this is that not every analytics agency is built in the same way. Some agencies work with certain industries or companies at different stages of maturity. Other agencies specialize in certain areas of analytics …

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Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots

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30-second summary: We’re not in a “post-COVID” world, we’re in a “coexisting-with-COVID” world where essentialism and humanization will matter the most Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse Emerging habits of the “Interim Normal” The common line of vision for the bigger picture of the oncoming times will be based on hyper-targeted advertising and marketing Keeping it light, engaging, and interactive isn’t an option anymore – it’s a prerequisite for brands wanting to succeed at marketing and advertising More on the big-four of microbrowser advertising, the sweet spot for engaging your audience globally, and the secret sauce to marketing success in emerging times The answers lie in the data and how it is digested and applied will continue to play a vital role. Today we’ll take you through key takeaways from our AI Summit, new …

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