Key Insights: Exclusive market intelligence and ecommerce highlights

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30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the shorter calendar window between Thanksgiving, Hanukkah, and Christmas will positively impact holiday shopping dynamics. Our latest Marketing Automation Summit data shows that 13% of businesses do not use marketing automation while 47% use some of it, and 28% are exploring their options. We tracked $52 million of investment in Marketing Technologies during October. Who got the funding? What are the top martech? How can you pivot strategy to ace holiday sales? Let’s help you find answers. After the smashing success of Amazon Prime Day , Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. 2020 has been unpredictable to the extent that despite the pandemic, high unemployment rates, and looming recession have not phased holiday season shopping. Deloitte forecasts a 25% to 35%, YoY growth in ecommerce sales for the 2020-2021 holiday season. The expected cap ranges between $182 billion-$196 billion which is a 14.7% growth vs 2019. Our market intelligence report, too, has some insights to uncover, read on. In fact, Thanksgiving is expecting a 49.5% sales growth. What’s even better? There’s a shorter calendar space between Thanksgiving, Hanukkah, and Christmas that will positively impact holiday shopping dynamics. Here are some of eMarketer’s latest holiday shopping sales forecasts: US retail sales to rise to $1.013 trillion (a 0.9% increase) US brick-and-mortar retail to decline to $822.79 billion (a 4.7% decline) US retail ecommerce sales to reach $190.47 billion (a 35.8% jump) Ecommerce retail sales set to account for 18.8% of total retail sales Feeding the consumer appetite the right way Our earlier key insights have extensively covered holiday season shopping trends, digital strategy, and consumer preferences, and CXO. Here’s a complete look at the consumer behaviors for November-December 2020 and how you can feed it. Top five countries that were leading in consumers adopting new shopping behaviors: India – 96% China – 86% US – 73% Italy – 69% UK – 63% Of these 40% of consumers tried new brands while just 12% of consumers showed brand loyalty saying they would shop from the same brand they shopped from in 2019. …

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Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges

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30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. Shopping with many online retailers is a limbo for consumers. 42% of consumers did not complete a transaction and 52% of consumers were quick to buy from your competitors. With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11 billion online spend bonus. Unlock your opportunities, discover the milestone dates where holiday sales will skyrocket and the pressing concerns that you need to tackle. Winter’s here, shopping’s near, but online experiences aren’t very dear. Even though holiday sales are projected to cross $189 billion, online retailers are far from home in the shopping experience department. This week we walk you through the predictions, milestone dates, customers’ shopping challenges, and the factors that can bridge that …

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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

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30-second summary: The golden hours for customer acquisition are chiming with the much-more-talked-about holiday season. With Walmart, Target, Home Depot, Best Buy, Kohl’s, and other retail chain giants announcing that their stores will be closed on Thanksgiving 2020, ecommerce will champion holiday season shopping. Despite the fact that American households with <50K to the ones minting 100K+ per annum have shrunken holiday spending they’re looking out for brand promotions and deals. Android devices predicted to surpass one billion hours on shopping apps. Q4 2020 is positioned to see the largest ecommerce holiday shopping season despite all the crunched budgets. Is this a curious case of a confused concoction? Or are you missing something in the mix? Let’s find out. It’s already September, congratulations on making it this far! We have kept a real-time eye on the market movement to help businesses pivot, survive, and even thrive in the face of …

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Key insights: Content and experience tops martech, how brands can smash holiday sales with email marketing, and more

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30-second summary: Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. Our pulse survey insights show that ‘Content and experience’ piqued senior marketers’ interest in September. Email marketing, content marketing, and SEO are the top technologies that senior marketers are most keen on evaluating for purchase. More data juice on how email marketing has been exceeding performance in 2020, how marketers can use these insights to smash their holiday shopping sales targets, and more. We’ve already established the power of Prime Day in our previous key insights article . Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. What do you need to know and how can we help you best equip your business as the greatest “window” of opportunity and Halloween creep in closer on …

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

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30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. Most excitement can be seen in households that fall between the income range of $40K to $100K. Where businesses can capture consumer attention during the holiday season 2020. Key elements to consider for your holiday ads and messaging. Top holiday gift choices and the sharp shifts in cross-border shopping for gadgets. “Winter is coming” and so is the rise in TV, internet, and online shopping trends. Dive in to discover these insights. Acing holiday shopping sales is no piece of cake. This week we help you dissect all the elements across holiday shopping, consumer intentions, marketing, advertising, sales, with a frosting of the feelings you can tap into for bigger slices of revenue. Holiday shopping to …

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What the holiday shopping season will look like in 2020

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30-second summary: Shoppers aren’t planning to significantly change how much they spend this holiday season compared with 2019. Many more people are planning to make their holiday purchases online versus in stores, where the fear of catching COVID-19 is still keeping shoppers away. While saving money remains a top priority for consumers, the contraction in consumer spending that occurred in April rebounded in May and June. Black Friday is moving online, converging with Cyber Monday to make the overall holiday shopping season for 2020 a very virtual one. Retailers can prepare for holiday shoppers by looking at behavior from the recent back-to-school shopping season. Sprout Social found that consumers and brands interacted much more on social media than pre-pandemic, dominated by social conversations focused on COVID-19. Retailers can prepare for the upcoming influx of virtual shoppers by focusing on personalization, polishing their messaging, understanding what platforms consumers use to communicate …

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Holiday marketing: Get the data that puts you ahead of the competition

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What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids when the entire family comes together? Sorry, we know you’re a marketer; you don’t have time for that. You’re busy worrying whether you have everything you need so your marketing strategy can ensure the biggest possible chunk of holiday traffic and generate maximum sales. This post investigates seasonal marketing statistics of the past few years and provides some eye-opening insights from SimilarWeb’s …

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Optimizing ecommerce & mobile for in-the-moment holiday shopping experiences

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30-second summary: Market conditions have shifted; they’re on a volatility roller coaster ride with an indeterminate amount of track of opportunity. US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. 73% of consumers who are shopping online more since the pandemic plan to continue doing so in future. Ready or not, retailers need be planning new ways to deal with demand fluctuations across ecommerce categories now and plan for the holidays. In the face of dramatic shifts in consumer behavior, social distancing recommendations, and no end in sight to the uncertainty and changes in consumer behavior caused by the coronavirus, retailers are finding ecommerce and the mobile shopping experience more important than ever before. In fact, according to new data released from the Adobe Digital Index US ecommerce sales in July rose 55% year-over-year (YoY) reaching a record $66.3 billion. Strategies and technologies in the …

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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

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30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased 98% over Q2 making it a priority to add SMS to email strategies. Three must-have omnichannel touchpoints to induce conversions. CTV ad impressions grew by 2X, 55% YoY, the only medium to see such accelerated growth. 23% of consumers are more comfortable sharing data about their likes/dislikes, gender, and location data. 56% of businesses without CDPs have limited ability to apply insights holistically across their marketing efforts. D2C retail companies have a customer-first approach that is 2X better than their non-transactional counterparts. This week we share revenue-driving insights on omnichannel marketing and CTV advertising that can help ecommerce businesses increase …

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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Key Insights: Ecommerce, customer loyalty, the playbook for Q3 and Q4 2020

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30-second summary: The US has anticipated a 12% drop in private consumption over the next two years, with recovery to pre-crisis levels only by 2023-24. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. A quick look at the app economy and digital environment trends. Good news is, the daily average usage (DAU) has shown a steady growth which will continue as the holiday shopping season arrives. How you can activate more sales for your ecommerce business. Place your pieces strategically to checkmate adversity and your competition for the rest of 2020. The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a …

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