Key insights: Content and experience tops martech, how brands can smash holiday sales with email marketing, and more

{ object.primary_image.title }}

30-second summary: Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. Our pulse survey insights show that ‘Content and experience’ piqued senior marketers’ interest in September. Email marketing, content marketing, and SEO are the top technologies that senior marketers are most keen on evaluating for purchase. More data juice on how email marketing has been exceeding performance in 2020, how marketers can use these insights to smash their holiday shopping sales targets, and more. We’ve already established the power of Prime Day in our previous key insights article . Ecommerce businesses are well aware that October 13 and October 14 should be a high priority for their digital marketing strategy. What do you need to know and how can we help you best equip your business as the greatest “window” of opportunity and Halloween creep in closer on Oct 31, 2020. This week’s key insights highlight some Pulse Survey September insights, how content and experience is the top martech, email marketing is smashing sales out of the park, and how brands can connect and communicate with customers through the right content and technology. ‘Content and experience’ tops martech: Pulse Survey September insights, why language matters, and the technology connection Latest insights from our five-month-long ClickZ and Search Engine Watch pulse survey shows that ‘Content and experience’ piqued senior marketers’ interest in September. Top technologies in ‘Content and experience’ Email marketing, content marketing, and SEO are the top technologies that senior marketers are most keen on evaluating for purchase. Notably, these have been the front runners in this category not just in September but August as well. Why language matters and the technology connection To supplement our findings and derive more juice out of data, we also looked into a recent study by Phrasee , an advanced AI-powered copywriting technology to deconstruct these insights. COVID-19 and all the current world scenarios have made people more sensitive to how brands communicate with and treat them as consumers. Either written or spoken, language has been a key player in making or breaking business and 96% of marketers agreed to the same. In fact, 64% of these marketers surveyed in Phrasee’s survey felt that language has been the most important in connecting a brand with its consumers. Common struggles for creating branded content As per Phrasee’s report, a whopping 82% of marketers …

Read Full Article on Clickz

Key Insights: Exclusive market intelligence and ecommerce highlights

{ object.primary_image.title }}

30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the shorter calendar window between Thanksgiving, Hanukkah, and Christmas will positively impact holiday shopping dynamics. Our latest Marketing Automation Summit data shows that 13% of businesses do not use marketing automation while 47% use some of it, and 28% are exploring their options. We tracked $52 million of investment in Marketing Technologies during October. Who got the funding? What are the top martech? How can you pivot strategy to ace holiday sales? Let’s help you find answers. After the smashing success of Amazon Prime Day , Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in …

More

Key Insights: Top 12 Marketing technologies, budgets sky rocket, and why B2B vendors lost business

{ object.primary_image.title }}

30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Curious to unravel all these answers? Dive in! As the holiday shopping season inches closer, this week we revisit our Pulse Survey to uncover key insights around the marketing technology industry, budgets, top tier technology, why B2B vendors possibly lost business, and more. Pulse Survey 2020: Latest findings We’re back with some interesting findings from our Pulse Survey 2020 which peeks into Director+ level executives’ minds to discover where the marketing technology industry is headed in terms of budgets, technology preferences, and more. These are some key findings: …

More

Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

{ object.primary_image.title }}

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

More

Key insights: Our pulse survey uncovers key marketing technology trends

{ object.primary_image.title }}

30-second summary: 35% of marketers said their marketing budgets were decreasing, the slump, however, shows signs of recovery in the past week On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending ‘Content and experience’ and ‘data’ are the top two technologies marketing leaders are keen on purchasing The least preferred technologies were ‘Social and relationships’ and ‘Management’ We’ve been tracking six core marketing trends since May 1st to identify industry dynamics and project marketing leaders’ thoughts about their budgets, marketing technology spend preferences and more. There have been some remarkable shifts since the first report was released. Read on to derive some exciting insights. Marketing budgets overall see a recovering uptick As the global recession continues to surge, the figures mentioned below reinstate the downward movement trend for marketing budgets. However, if you observe the graph shared …

More

Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

{ object.primary_image.title }}

30-second summary: 63% of marketing leaders said COVID-19 has negatively impacted their marketing team’s productivity. Community building, personalization, and effective marketing technology remain essentials for marketing success. Senior marketers’ investment priorities for 2021. The role of visual content and AI in marketing and advertising success will be key. Top six challenges for the current advertising ecosystem and marketers. Ecommerce trends for 2021 and beyond. Dive in to know what are industry leaders like BigCommerce, Amazon, and other market leaders are excited about! As we quickly approach the epic finale of our 2020 saga, senior marketers and basically everyone is looking ahead to 2021 with a 20/20 vision. The pandemic has dramatically shifted the needle for market leaders and has forced them to re-evaluate a lot of their strategies, market functions, and how their marketing technology stack is used. This week, we’re giving you a panoramic view at senior marketers’ strategy, …

More

Key Insights: Marketing technology industry August snapshot and CMOs’ plans

{ object.primary_image.title }}

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

More

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight

{ object.primary_image.title }}

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content & Experience” technology peaked marketers’ purchase interest in March, April, and May Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization AI spotlight: Growth rate, front-runners, and content marketing Recent times have increasingly added emphasis on “adding value” and “being at the right place at the right time”. Today’s article shows exactly how these can be achieved through content marketing, a great marketing …

More

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions

{ object.primary_image.title }}

30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased 98% over Q2 making it a priority to add SMS to email strategies. Three must-have omnichannel touchpoints to induce conversions. CTV ad impressions grew by 2X, 55% YoY, the only medium to see such accelerated growth. 23% of consumers are more comfortable sharing data about their likes/dislikes, gender, and location data. 56% of businesses without CDPs have limited ability to apply insights holistically across their marketing efforts. D2C retail companies have a customer-first approach that is 2X better than their non-transactional counterparts. This week we share revenue-driving insights on omnichannel marketing and CTV advertising that can help ecommerce businesses increase …

More

Key insights: ClickZ benchmark survey, state of industry M&As, and more

{ object.primary_image.title }}

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020 29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals 46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing Marketing leaders are planning to increase their marketing technology spends The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management Lots more to discover in a quick snapshot We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the …

More

Key Insights: 2021 Strategic pearls on email and content marketing

{ object.primary_image.title }}

30-second summary: Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family and friends. Mastercard predicted that 77% of Americans will choose to shop local while 75% of consumers intend to prefer shopping from businesses that share their personal values. Email and content marketing have stood as pillars for brands through 2020, these will be a make or break factor for businesses to succeed in 2021. Email marketing has an average ROI that is 4X higher than any other channel with APAC getting the highest open rates and EMEA winning the highest CTR. The top seven industries in terms of open rates and CTR revealed. Top priorities businesses must-have for email marketing …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=9278, ajax_url='/api/hit/ajax/', hits='2')