Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have scoured numerous sources to empower you with the best marketing world insights this week. Where are consumers putting their trust? Healthcare and education are winning while retail and media suffer People continue to remain concerned about COVID-19’s ramifications on the global economy. Gongo’s report shows that 58% believe that there will be a long term economic impact on the economy. This incremental list depicts the amount of consumer trust received: Healthcare providers – 70% University and academic institutions – 51% Bank/financial institutions – 44% Product manufacturers – 41% Retailers – 41% Insurance companies – 35% Media – 31% Hotels/ restaurants – 29% Govt – 27% People sentiment – 50% feel anxious while 22% remain optimistic You can gauge that people will feel big feelings as the pandemic stays like an unwelcome guest, Gongo’s survey gives you clear insight into what exactly are the masses’ feelings: Anxiety – 50% Frustration – 45% Fear – 32% On the bright side, feelings of calm and optimism have grown Calm – Grew from 17% to 20% Optimistic – Grew from 22% to 24% Whereas, 22% of people continued to feel empathetic (the only stat that has remained constant). Mobile app push notifications – The catalyst for customer engagement / The power of push notifications Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. But according to Airship mobile app push notifications are the underdog that have been winning more and more eyeballs /capturing more viewership. In …

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

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30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets 42% of marketing leaders are increasing spend on marketing technology Email marketing remains the classic favorite for brands to drive customer engagement, tap into their customers’ minds, and influence customer experience through their inboxes Special focus on industry wise share of email marketing campaigns, region-wise email marketing stats, and the most read email content types The best performing email message was… can you guess it? CFOs’ take on …

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The Pandemic Pushes A Rebound in Mobile App Opens

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Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what these changes in mobile engagement look like across a number of regions… Read More » The post The Pandemic Pushes A Rebound in Mobile App Opens appeared first on Marketing Charts .

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Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

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30-second summary: As holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020. Trends and consumer behaviors that will give your business a strategic benefit. COVID-19 sure has crunched wallets and purses but brands still stand a better chance as 36.6% of consumers shop with more brands as compared to 2019. What will win more love during holiday shopping season? Digital platforms you should invest in and target your advertising on. Which regions should you target? How values and tasteful social media content makes 58% of consumers more inclined to make a purchase. Bon appetite, your weekly key insights are served! How businesses can buckle up for the early holiday shopping season The global pandemic and its domino effect will fail to dampen the 2020 holiday spirit. In fact, our previous key insights have pointed towards the holiday shopping season arriving sooner than before. To help you …

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

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30-second summary: ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series. In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends. Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices. Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content. Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising. Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

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30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising TapClicks predicts increasing partnerships between telehealth businesses and Insurance companies As 2020 continues to surprise the world, more surprises are something business heads aren’t looking forward to. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry. Marketers prepared to pivot strategy to fit the changing environment A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The …

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