Why Netflix built its first global brand campaign around one of the most hated parts of its UX

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In its first-ever global campaign, the streaming giant aims to make its brand feel like more than just the place you binge. So far this week, Netflix has announced an upcoming doc on K-pop sensations Blackpink and released a stylishly creepy trailer for the newest adaptation of Daphne du Maurier’s Rebecca , and CEO Reed Hastings launched his new book on the company’s culture of reinvention . Read Full Story

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Spike Lee, Run the Jewels, and 89 other pop-culture musts for June 2020

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Get ready for the return of ‘Queer Eye,’ Judd Apatow, and Haim with your creative calendar for June 2020. It’s a challenging time to be the head of a movie studio. Each of them now has much more cold cinematic calculus to do about which projects to drop upon the premium-video-on-demand (PVOD) masses, and which to hold for when theaters reopen, particularly at full capacity. Read Full Story

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Tom Hanks, ‘Hamilton,’ The Muppets, and 101 other pop-culture musts for July

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Get ready to be caught in a time-loop with Andy Samberg in ‘Palm Springs,’ blaze a path toward the new Willie Nelson album, and learn more than you ever thought you could about Amy Schumer in ‘Expecting Amy.’ A lot has changed recently. For instance, the Dixie Chicks are now called simply The Chicks . (Because of racism.) Also, none of the movies you expected to see this year are actually coming out in 2020. (Because of the pandemic.) Read Full Story

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Give your kids a free MIT education, with this new STEM-focused site

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The legendary technology school launches a new website aimed at teaching K-12 students about AI. Not every child will grow up to attend MIT, but that doesn’t mean they can’t get a jump start on its curriculum. In response to the COVID-19 pandemic, which has forced millions of students to learn from home, MIT Media Lab associate professor Cynthia Breazeal has released a website for K-12 students to learn about one of the most important topics in STEM: artificial intelligence. Read Full Story

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How to Use a Pop-Up Facebook Group for Business

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Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […] The post How to Use a Pop-Up Facebook Group for Business appeared first on Social Media Marketing | Social Media Examiner .

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This project aims to change how schools adopt technology

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K-12 educators spend billions on tech—but still need help identifying the products that actually help kids learn. Educators in the United States spend $13 billion annually on ed tech but have no way to collectively track the success of those technology tools. That’s why the EdTech Evidence Exchange, part of the University of Virginia, has launched the EdTech Genome Project—to create a framework to give K-12 school and district decision makers a tool for making more informed choices when it comes to purchasing and implementing classroom technology. Read Full Story

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