Just in time for baseball, Fox Sports’ new app wants to be your ballgame buddy of the future

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Fox Sports’ head of digital David Katz breaks down why the new app is trying to bring everything—news, live games, social—under one roof, in real-time. The first pitches of the 2020 Major League Baseball season will be thrown on Thursday night, as the Opening Night games kick off between the New York Yankees and Washington Nationals, and the San Francisco Giants and Los Angeles Dodgers. As with all major sports since the pandemic hit, this baseball season is going to be significantly different. The number of games has been cut to 60, teams are starting with 30-man rosters (up from 26) presumably for some buffer if anyone tests positive for COVID-19. Read Full Story

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Intel knows you miss sports. Its new app lets you geek out on how athletes soar

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Intel Studios and ‘Sport Science’ star John Brenkus go beyond a TV show to create a new app, ‘Soul & Science,’ featuring NBA star Aaron Gordon, Olympic champ Kerri Walsh Jennings, and more. John Brenkus has been fascinated for a long time with how athletes are able to perform elite physical feats. His Emmy-winning show Sport Science ran for years between Fox and ESPN, always finding compelling ways to explain the physiology and physics involved in our favorite games. His 2010 best-selling book, The Perfection Point , used data and research to explore the absolute limits of human performance in events like the heaviest bench press, highest dunk, longest golf drive, and fastest mile run. Read Full Story

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How to watch the NFL Conference Championships live on CBS or Fox without cable

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The final games of a most unusual NFL season are happening this weekend. The winners will advance to the Super Bowl in February. After a most unusual year for professional football (and all sports), NFL fans are gearing up for the final games of the 2020 season. The conference championships are happening on Sunday, January 24, between the AFC and the NFC conferences. The winners will determine which two teams advance to Super Bowl LV in Tampa, Florida, on February 7. Here’s the Sunday lineup: Read Full Story

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What Facebook Watch Means for Marketers

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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

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Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content. Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase. With more games being developed every year, GaaS gives them a competitive advantage in the fight for user attention. It also allows advertisers to get exposure in some of the most popular games played in today’s market. What Is Games as a Service (GaaS)? Games as a Service refers to games that operate without initial purchasing costs and instead, make their profits …

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How this app pivoted from helping sports fans to helping food banks

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Nepjun is helping food banks avoid long breadlines of people on the street by streamlining delivery. But just a few months ago, it was an app called Paranoid Fan helping people park at NFL games. If you’re going to an NFL game and want to know where to park or where to find concessions, Agustin Gonzalez’s company Paranoid Fan can find those points of interest in real time. If you want to stay in your seat and have a hot dog delivered to you, Paranoid Fan can make that happen too. It brings mapping and food delivery to live experiences. Read Full Story

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