I’ve worked in AI for 2 decades. This flaw in Google’s system shocked me

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The Aible founder’s unsettling experience with Google’s advertising AI reveals the importance of ensuring there is human oversight of automated systems. Algorithms that are trained to find patterns in data—commonly known as AI—have already become a transformative force in business. But a recent experience reminded me of some of the fundamental problems with AI algorithms that are trained to optimize for the wrong things—an issue that can create unforeseen consequences, especially when there is no human oversight. Read Full Story

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5 tips to accelerate your company’s AI implementation

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30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition. AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. There’s no one-size-fits-all approach to AI implementation. You need to explore and test the different tools and solutions available to you. Don’t neglect the human side of your business in seeking AI-driven answers to your problems. Make sure you train staff effectively in all automation or AI tools you introduce. It’s not insider information to know the unmatched potential of company-wide AI implementation. Even with all the advancement in recent years, it still feels like …

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How to Use Machine Learning to Improve Your Digital Marketing

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Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. In other words, machine learning isn’t just for computer scientists. Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. What Is Machine Learning? Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. Artificial intelligence is simply any form of intelligence demonstrated by a machine instead of the natural intelligence displayed in humans and animals. When most people …

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Fifteen Years Is a Long Time in SEO

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Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs . I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking back over what’s changed and what hasn’t over the last 15 years I’ve been in the industry. I can’t lay claim to being one of the first generation of SEO experts, but …

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

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Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. AI is somewhat part of augmented intelligence tools’ technology, but how is it used in marketing right now? What is Augmented Intelligence? Gartner defines “augmented intelligence” as “a human-centric partnership model of people and artificial intelligence working together to enhance cognitive performance.” What that means is that augmented intelligence isn’t just about creating super smart machines. It’s about creating technology that can help you and your brain do things better. Augmented intelligence is sometimes also called intelligence automation (IA). How is Augmented Intelligence Different From Artificial Intelligence (AI)? Artificial intelligence is …

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Emotional AI platform reveals that smiles are down 32% due to COVID-19

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30-second summary: Realeyes is an eye-tracking and emotion measurement platform with clients that include Buzzfeed, Coca-Cola, Conde Nast, and eBay. The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers. The Realeyes system can detect major emotions including happiness, confusion, contempt, disgust, empathy, fear, and surprise. About a year ago, Realeyes pioneered attention monitoring as a fundamental breakthrough in their technology. Realeyes is using their emotion AI technology to help marketers with attention measurement. Going forward, Realeyes is taking their emotion AI to the live experience. Realeyes did an analysis on the ‘share of smiles’ or happiness that consumers have as they watch video and found a 32% decrease in smiles …

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What leading consultants say about the usage of automation in marketing

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30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation is possible in 30% of sales activities. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 times more likely to have access to standard tools and technologies than the others. A study co-sponsored by EY in 2020 revealed that 85% of participants have already implemented AI within their organizations and expect to use AI for new use cases in the coming years. According to a survey by Accenture, around 83% of more than 6,000 businesses accepted that technology is a crucial part of the human experience. As per a recent …

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AI helped Facebook crack down on 68% more hate posts in Q1

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COVID-19 has put a crimp in the company’s human-moderator operation, but it says that its algorithms are getting better at targeting harmful content. Facebook says it took down 68% more hate posts in the first quarter of 2020 than it did in the last quarter of 2019. The company says that the increase is due mainly to the marked improvements in the machine learning systems it uses to track down hateful content on its network. Read Full Story

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What leading consultants say about the usage of AI in marketing?

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30-second summary: In Deloitte’s 2019 CMO Survey Report, 56% of participants anticipated using AI for content personalization. 33% of respondents foresee applying AI for improving marketing ROI by optimizing marketing content and timing. Mckinsey’s survey found that 44% of companies reduced operational costs and increased business revenue by using AI in marketing. The Bain and Company found that marketing insights gathered through new machine-learning capabilities helped gain 10x in marketing performance. The company also saw a 25% increase in additional revenue through cross-selling. An EY study of CEOs and business leaders reveals that 62% of respondents believe artificial intelligence will have a significant impact on creating efficiencies at their company. In a survey conducted by BCG, 90% of respondents agreed that artificial intelligence represents a business opportunity for their company. However, 70% of companies report minimal or no impact from AI so far. Marketers have started using artificial intelligence to …

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The Best-Laid Plans: Can We Predict Anything About 2021?

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Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we even begin to chart a course in 2021? What do we know? Let's start small. Within our search marketing realm, is there anything we can predict with relative certainty in 2021? Below are some of the major announcements Google has made and trends that are likely to continue. …

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How to Use AI SEO to Improve Your Website

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The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs) . Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business. For a long time, you could get by with basic SEO strategies. But not anymore. With artificial intelligence (AI) taking over the world, you need to up your game. What does that mean for your SEO strategy? What is AI? Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other, still emerging technologies. What’s the point of AI? AI has one principal goal – to perform (often laborious and mundane) cognitive tasks better …

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