It’s time to shut everything down again

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We need a real national plan to close the economy, cut the case number, get testing and tracing in place, and then reopen responsibly. On July 23, COVID-19 cases in the U.S. surged past 4 million—one million more than there were just 16 days earlier. Nearly 150,000 people have died, more than any other country in the world. As cases and deaths grow, an open letter to decision-makers from epidemiologists, emergency room doctors, and other public health experts asks the country to face the obvious: What we’re doing isn’t working, and it’s time to shut down again. Read Full Story

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This twist on the four-day workweek could get people back to work without causing new outbreaks

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Four days on followed by 10 days off would let businesses reopen but make sure employees were isolated in case they became infectious. There’s an obvious risk to reopening the economy during the pandemic, even in places where the number of COVID-19 cases is dropping: As more people come back into contact, cases could surge again, and businesses could be forced to shut down a second time. South Korea is seeing a new spike in cases after the outbreak seemed to be under control. In China, new cases have emerged in Wuhan, the original epicenter of the virus. But an adjustment to work schedules—along with social distancing and other tools like contact tracing—could help businesses that can’t work remotely to potentially reopen safely. Read Full Story

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This 22-foot long ‘problem map’ looks at the systemic failures that made COVID spread in the U.S.

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Can we use the pandemic to come up with broad solutions that fix more than just the virus? The U.S. now has more than two million confirmed coronavirus cases, more than any other country in the world. A new, staggeringly detailed “problem map” charts out the system failures that helped the virus spread—and helps uncover opportunities for groups of solutions that tackle multiple, interconnected problems that the virus has exposed at the same time. Read Full Story

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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What will it take to massively scale up COVID testing to the level we need?

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If there’s any hope of life returning to something resembling normal, we need to be performing many times more tests per day than we are doing now. In the U.S., which now has more confirmed COVID-19 cases than any other country in the world, around 150,000 people are being tested for the virus each day. But that’s a fraction of the number of tests needed to be able to quickly contain any resurgence of the virus while we let people return to work and day-to-day life. By some estimates, we need to be doing 20 to 30 million tests a day to get there. Even the more conservative estimates say we need to do at least half a million per day. Read Full Story

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These volunteers are racing to get low-cost medical supplies to help India’s COVID-19 emergency

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Efforts are being ramped up to make simple, open-source ventilators and CPAP machines that were put on the back burner in the U.S. available again as India’s cases skyrocket. On April 25, India reported more than 349,000 new COVID-19 cases—more than any other country has on a single day of the pandemic so far. More than 2,000 people in India are dying of the disease each day. In many hospitals, doctors have run out of critical supplies like oxygen and ventilators. Desperate family members are pleading for help on Instagram and Twitter. Read Full Story

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Countries where everyone wore masks saw COVID death rates 100 times lower than projected

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Now that there is global data about where COVID is spreading, scientists can see the various factors that help mitigate its spread. The simplest and most effective: masks. When COVID-19 started to spread from China to other countries in late January, it seemed like Thailand—a popular destination for Chinese tourists, including thousands who had traveled from Wuhan that month—might be hit hard. But as of early June, the country has had only a little more than 3,000 confirmed cases and 58 deaths. In the U.S., the death rate per capita is more than 450 times greater. Read Full Story

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It’s time to cancel rent

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A national group of local politicians are calling on state governors to do more to protect renters than simply ban evictions, and recognize that people whose jobs have disappeared will never be able to afford back rent. As millions of newly laid-off Americans try to figure out how to pay rent for the month, with no clear sign of when they may be able to work again, city council members and advocates across the country are calling for a radical step: canceling rent payments. Read Full Story

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