6 of the best bags to get you through quarantine, all under $150

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Out with your luxurious ‘it’ bag, in with hands-free, easy-to-clean bags for your new pandemic lifestyle. I recently took a peek inside the closet where I store my handbags, looking lovingly at each like it was an old friend who had accompanied me on adventures in my pre-pandemic life. Stylish purses don’t have much of a point when we’re confined to our homes, and leather work totes don’t serve much of a purpose when we no longer go to the office. Around the world, handbags will continue to gather dust through this strange moment in history. Read Full Story

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Bee & Kin’s work bags incorporate technology in the most useful ways

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Bee & Kin’s tech-y luxury leather bags can find your phone or send texts for you–and now they come in two brand new styles. Bee & Kin has carved a pretty amazing niche for itself in a very crowded luxury brand market. With the options for a smartly designed work bag or purse seeming nearly endless, the brand actually made bags smart. Each Bee & Kin bag has a button inside that can perform various tasks. An app that you download onto your phone allows you to program the button to do basically whatever you want, such as find your phone, text your location to a predetermined person, play music, send a drafted email, or even order an Uber. Additionally, each bag also includes wisely-placed pockets for your phone, your metro card, credit cards, chapstick, and the like. If you do end up misplacing something in your bag, each one …

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The plastic industry is using the coronavirus to fight plastic bag bans

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Bag bans that were supposed to go into effect have been halted in several states as the plastic industry plays up fears of infection from reusable bags (but doesn’t mention anything about infection from plastic ones). As the groundswell against single-use plastic has grown, a recent study about the new coronavirus could lend more ammunition: The virus, SARS-CoV-2, can live on plastic for two to three days , versus 24 hours on cardboard. (Another study that looked at related viruses, SARS and MERS, found that some lived on plastic as long as nine days.) But the plastic industry is also using the coronavirus crisis for the opposite reason, to argue that public health requires us to overturn bans on single-use plastic bags at stores. Read Full Story

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4 things your company can do now to be ready for the future of work

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Companies that are quickly moving away from business as usual and adopting new practices to attract, engage, and retain their workforce are coming out on top. The past few months have arguably been some of the most challenging times in many of our lives. From navigating a global pandemic that’s impacted the health and well-being of people around the world to the racial injustices that have been brought to life from the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd, many companies are struggling to find the right thing to do or say. Read Full Story

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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12 Best Landing Page Examples

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Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your business. Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine. And that can be easily noticed when you click on ads you see on social media. You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit . You want your message to perfectly fit your market so you can …

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The Key to Successful Amazon Ads

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In one 36-hour period, Amazon sold 100 million products . Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads The average user spends less than 10 minutes on Amazon. If your product is buried low in search results, no one will see it. People simply don’t have the time to read every product description or check out …

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