Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.

Australian marketers have almost universally shifted their priorities to focus on marketing-led growth, marketing efficiency and improving ROI, according to a new report.

This digital marketing bundle shows you how to leverage the most popular digital marketing channels.

Two-fifths (42%) of marketers say that they are now using at least some aspects of an Agile marketing approach, up from 32% last year. At the same time, the number of marketers using traditional marketing has dropped from 50% to 41%. So, why are marketers adopting a more Agile approach to marketing and abandoning more… Read More » The post For Marketers Adopting Agile, What’s the Draw? appeared first on Marketing Charts .

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20%… Read More » The post Performance Marketing Budgets to Increase as Marketers Chase ROI appeared first on Marketing Charts .

Nine’s former group marketing director has become the new director of marketing, communications and fundraising for Taronga Zoo.

Business is ever-changing, and so are the marketing strategies that drive business growth and success.

How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.

Sonder has a new head of marketing, with former American Express’ former marketer director taking up the local reins.

Some 7 in 10 users of B2B conversational marketing tools would use them for communicating with businesses, getting questions answered, and resolving issues, according to Drift and Heinz Marketing’s latest report [download page] on the state of conversational marketing. Based on a survey of more than 500 B2B marketing professionals fielded in July 2020, the… Read More » The post Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing appeared first on Marketing Charts .