Is your clothing really sustainable? These 5 clues will tell you

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Fashion brands are bragging about how sustainable they are—but how can you tell if they’re really making a difference? Over the past five years, references to “sustainability” at major fashion companies has more than doubled . There’s a good chance your favorite labels are bragging about how they’re saving water or cutting carbon emissions. But the fashion industry is harming the planet in myriad ways, and fashion brands must tackle many aspects of their environmental footprint. Read Full Story

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Where do your clothes really come from? Rebecca Minkoff turns to blockchain to find out

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Rebecca Minkoff’s newest brand Little Minkoff has blockchain technology on the backend to ensure that products are ethically and sustainably made. Designer Rebecca Minkoff and her brother Uri are well-known for incorporating new technologies into the fashion company they’ve built together . They’re at it again with the launch of their newest brand, a kid’s label called Little Minkoff . Read Full Story

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Tesla and Mercedes-Benz were just the warm-up act for this design power couple

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Franz von Holzhausen is head of design at Tesla; Vicki von Holzhausen is the founder a vegan leather bag brand. The duo talk about why Tesla ditched leather, the differences between fashion and automotive, and how they inspire each other. To get a glimpse of what a sustainable future might look like, you might pull up a chair at Franz and Vicki von Holzhausen’s dinner table. Read Full Story

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What is Psychometric Profiling for Marketing?

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Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric profiling. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. Psychometric Profiling: How Does It Work? Psychometric profiling is a measuring tool. It allows you to “measure” someone’s personality and use the findings to develop highly targeted, individualized marketing campaigns. Did you know that customers prefer personalized messaging? 83 percent of customers are OK sharing data with you if it means a more personalized shopping experience. The takeaway? Psychometric profiling makes it easier for you to give customers what they want. To …

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The 10 most innovative fashion and style companies of 2021

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Why Lululemon, Hermès, Gucci, Telfar, and Goodee are among the best fashion and style companies of the year. During the pandemic, consumers curbed their spending, focusing on buying items they deemed essential. The crisis forced fashion and style brands to look inward and rethink their purpose. Luxury brands like Hermes and Gucci, and tech companies like Renewcell and Bolt Threads, deepened their commitment to creating a more sustainable future for the fashion industry. Home goods startup Goodee dug into its mission of exploding the traditional Eurocentric approach to design by highlighting designers from around the world; children’s fashion label Piccolina nurtured the next generations of heroes with clothes featuring Sojourner Truth and Malala Yousafzai. These companies give us hope that designers are poised to bounce back stronger, with a renewed clarity about what really matters to the world. Read Full Story

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Are clothes about to get more expensive?

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The fashion industry is mulling big changes that could impact everything from its carbon footprint to how much things cost. Have you ever thought about how weird it is that department stores start displaying swimwear in March and winter coats in August? For decades, brands have sold clothes months before they’re in season, which doesn’t line up with consumers’ actual needs and contributes to the industry’s tremendous waste. Read Full Story

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

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According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier. If you’re feeling unprepared, don’t worry. Today we’re going to cover the important ins and outs of creating a winning digital marketing strategy. Why You Need a Digital Marketing Strategy Your digital marketing strategy gives your company direction. With a plan in place, you’ll have the details you need to help your …

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10 E-Commerce Examples of the Best Instagram Bios

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If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. Often, however, it’s often an afterthought for brands that care more about their posts than their profile as a whole. That’s a mistake. Bios aren’t user’s first impressions of your brand and set the tone of the whole account. Your brand’s bio needs to grab the user’s attention and get your core USPs across as quickly as possible. Doing so is far from easy, however. That’s why I’ve drawn up a list of 10 of the best Instagram …

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Our 11 favorite ethical and sustainable clothing companies that you haven’t heard of yet

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Everyone knows Everlane, Allbirds, and Rothy’s. These 11 companies will change up your wardrobe while taking care of the planet and workers. At Fast Company , we love brands that find ways to combine great design and quality with sustainability. And fortunately, in the apparel and fashion industry, there seem to be lots more of them these days. Brands such as Rothy’s , Everlane , and Girlfriend Collective are found throughout the posts of the Recommender section because they lead the field when it comes to creating good-looking, functional, sustainable apparel. But there are other, lesser-known boutique brands that are right up there with them. That’s why we wanted to create a little field guide to expand the list of sustainable brands you shop with. It’s not exhaustive, but it’s a great place to start. Good luck getting through this without putting something in a shopping cart. Read Full Story

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