Is the quality of your hires the most important test of good leadership?

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The best leaders are not successful by themselves; they create an ecosystem of talent around them, says this tech CEO. At least 90% of my evaluation of any leader is the quality of people they get to work for them, and teamwork and judgment comprise the other 10%. I recently tweeted about this calculation and followed up by sharing how I assess newly hired leaders on the caliber of people who follow them. That evaluation sparked debate and enlightening points about what else to consider. Read Full Story

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How to Scale Content Creation [New Step-By-Step Guide]

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In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish over 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps Step #2: Create an Organized Content Calendar Step #3: Plan Out Your Content Schedule For The Next 6-8 Months Step #4: Create Outlines For Upcoming Posts Step #5: Write Content Based on Firsthand Knowledge and Experience Step #6: Hire Writers With Actual Experience Step #7: Staff Up Your Content Team Bonus: Repurpose Content Into New Formats Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single step. …

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When (and When Not) to Outsource Link Building

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Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

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How to Buy Twitter Followers (Real Ones!)

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Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t be ignored. I regularly tweet and use my Twitter account to promote my blog posts and other content. I’m up to 378,000 followers. It’s an audience worth paying attention to, even if only a small percentage can see any given tweet. Of course, you have to build a following, and Twitter is a much different experience for those who don’t have followers. Buying followers is a common practice, but it doesn’t work the way you think. Third-party services often sell fake followers. These may look impressive, but they don’t work. You’ll also get banned …

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Leaders, if you’re feeling checked out, you’re not alone

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As the pandemic drags on, many of us are struggling. Here’s how I got back on track. I started a company determined not to be “that boss.” I wanted to work with people I actually knew and cared about, and I wanted them to be happy in return. Unlike some of the cold, clueless managers I had over the years, I intended to be there for my team—tuned into their challenges and committed to building something together. Read Full Story

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We need to talk about America’s ‘other’ employment crisis

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Carolyn Everson, a VP at Facebook says, “Leaders at every level must move away from the command and control style that is so deeply rooted in our office cultures.” Months after a historic collapse in the U.S. job market, the quantity of jobs is tentatively rebounding. But as we slowly build back, leaders of public and private-sector organizations need to rethink the quality of these jobs and to reimagine the way we lead the people in them. Read Full Story

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How to Use LinkedIn Insights in an Actionable Way

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What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. What Are LinkedIn Insights? As marketers, we live and thrive with the data. Everything we do involves measuring different metrics to see what works and what doesn’t. The key to understanding the data is knowing how to look at it and turn it into action. That’s the goal of LinkedIn Insights. These analytics aim to limit the amount of data you need to look at in order to get the results you want from your marketing campaign. You’ll essentially be …

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How to Check if Google Manually Reviewed Your Site

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Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through Search Quality Raters. What’s a Search Quality Rater? Google knows that they can always make their search results better. And one way is to have humans review their listings for any given keyword. So, all around the world, Google has people who manually review websites . And they review each website based on these guidelines . It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings . Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to …

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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The 8 Best CRO Companies of 2020

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Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it. You have to make consistent sales if you want to scale your business fast . And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch. Knowing that today we’ll dive into: The 8 Top CRO …

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How to Remove Information from Google Search Results

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Information is timeless. We live in a world where data never goes away. Years ago, something hit the local newspaper, it was popular for a few days, and then it was gone. Today, if you make one wrong move, it can cause a huge ripple in your business. There are many reasons you’d want to remove information from Google. If there’s incorrect, problematic, or outdated info about you or your business online, it can harm your site’s performance and hurt your reputation. In this article, I’ll cover everything you need to know so you can manually remove information from Google; instead of waiting for them to do it for you. When You Should Remove Information From Google Searches You might find that, for whatever reason, there’s information on Google about you that doesn’t belong there. There are a few different reasons why this can happen, and most of them are …

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