Is SEO Dead? (A Data-Driven Answer)

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SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes . That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google. So, is SEO dead? Well, let’s look at the data and from there I’ll show you what you should do. Is SEO dead? Do you know how many searches take place on Google each day? Roughly 5.6 billion searches per day . That’s roughly 2 trillion searches each year. Although that’s a lot of searches, there is also a lot of content being created. There are roughly a billion blogs on the web . There are so many blogs that you can find an excessive amount of content on most topics out there. For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question. In other words, the supply is much greater than the demand. You’ll see even more of this for head terms. Just look at the phrase “banana”: 640,300 global searches seem like a high number but there are 880,000,000 million results. Sure, some of those results may not be on the food, banana, but still, that’s a lot of content compared to the search volume. You can still find search phrases where there is more search volume than content but the trend is continually increasing in which content production is exceeding search demand. On top of that, Google is turning into an answer engine in which they are answering people’s questions without them having to go to a website. According to Dejan SEO , they saw CTRs drastically decrease once Google started answering questions. Just look at this weather search query: Their clicks from weather-related queries went from 46% all the way down to 7%. This trend has become so common that the percentage of traffic that Google drives to organic listings (SEO results) has been decreasing over time . So, does this mean SEO is dead? It’s actually the opposite. SEO is not dead With all of the data, how can that …

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Google’s New Algorithm: Page Experience

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Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with …

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Here’s What You Should Do When Your Search Rankings Drop

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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously …

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How I Generate 18,800 Visitors from Google Without SEO or Ads

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If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way . It’s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above. So, what is it? Google Discover Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. It’s called Google Discover. If you mainly use Google on your laptop or desktop computer, chances are you haven’t seen it. But if you have the Google mobile app or the …

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Google’s May 2020 Core Update: What You Need to Know

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On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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How to Detect and Improve Underperforming Content: A Guide to Optimization

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Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in …

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The 5 Best SEO Companies of 2020

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion , is like a cube of sugar. It’s why you’ll find countless SEO companies scrambling for a piece of that sugary cake. And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? Insanity! With all this confusion, I sense you came here pondering: How do I filter vetted SEO companies? How can I find a top SEO company that doesn’t need ads to rank its website organically? You’ll find the answer to those questions here. And that’s not all. You’ll also see the SEO companies that go beyond vanity metrics and deliver real business results. …

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How Does Latent Semantic Indexing Affect SEO

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In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about outside of specifically matching a search query text.” More clarification on this is below. When used effectively, LSI can give your rankings a significant boost—and using it in your content may be easier than it sounds. Let’s get started by explaining what LSI keywords are and why they’re important. What are LSI Keywords? Put simply, LSI keywords are terms semantically related to your subject . Each LSI keyword, groups of words, or phrase you use is relevant to the main keyword you’re targeting. But, they’re not always synonyms—LSI also searches for ideas commonly …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020 . There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a …

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