When it Comes to Mobile Viewing, YouTube Blows Away Other Video Streaming Sites in US Hours per User

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TikTok “encroaches on video streaming war” and could present a “competitive threat” to video platforms, as its usage more than doubled year-over-year in 2020 among Netflix users with iPhones. That’s according to new data [download page] from App Annie, which reported new data for the video streaming market over the last year. According to the… Read More » The post When it Comes to Mobile Viewing, YouTube Blows Away Other Video Streaming Sites in US Hours per User appeared first on Marketing Charts .

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Streaming Video Ad Quality Worsens in One Key Area

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Globally, time spent streaming – whether it be on desktop, mobile or through connected TV (CTV) – grew by 58% year-over-year (y-o-y) in Q4 2019, opening up even more opportunities for video advertisers. Streaming video ad quality did see some improvement in the second half of 2019, though some areas did not fare as well,… Read More » The post Streaming Video Ad Quality Worsens in One Key Area appeared first on Marketing Charts .

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The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

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Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More » The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts .

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Chromecast and Roku Viewers Are the Most Engaged

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Total global streaming video viewing time was up 44% year-over-year in Q4 2020, according to figures from Conviva’s latest State of Streaming report [download page]. Here’s a breakdown of what the final quarter of 2020 indicated about the state of the streaming landscape. Based on data from Q4 2020, Chromecast was the streaming device that… Read More » The post Chromecast and Roku Viewers Are the Most Engaged appeared first on Marketing Charts .

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An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate

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About half of US adults would not consider paying a lower monthly fee for streaming video services in exchange for seeing more advertisements. The question of whether ads could become a more common feature in streaming service models raises a conflict among consumers: Is their priority cost, or a low-friction experience? Recent research from YouGov… Read More » The post An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate appeared first on Marketing Charts .

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More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services

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Last year, the number of on-demand audio streams grew by almost one-quarter (23.8%) from the year before to reach 745.7 billion streams. While digital music streaming ad spend is still small, some growth is expected in the next few years. And while a lot of advertisers’ focus is being directed towards streaming video, recent findings… Read More » The post More Than Half of Streaming Audio Listeners Use Free Ad-Supported Services appeared first on Marketing Charts .

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