Brands that can do a great job of weaving themselves through consumers' constantly changing realities can develop loyal consumer bases, even when times are tough.

Life feels especially volatile right now. But there are things you can do to prepare for the future—no matter what it holds. Since COVID-19 struck, more than 50 million Americans have filed for unemployment benefits. Even professionals with “secure” jobs have been forced to question their future: What if my job is threatened by a prolonged downturn? And what can I do to prepare myself now, in the midst of so much tumult? Read Full Story

A new Harris Poll performed exclusively for ‘Fast Company’ found that job losses are cutting some people’s ability to give—but even those without jobs are trying to contribute to hunger relief. A cruel irony of the COVID-19 pandemic is that at a time when more Americans may need to rely on nonprofits after layoffs or furloughs, those same financial struggles may affect charitable giving across the country. But many Americans who do have a habit of giving to charity are still making donations, and in some cases, they’re giving even more. Read Full Story

With this year’s experiences in mind—both good and bad—ask yourself these questions to help you determine just how much you’ve grown and where you’re headed next. Are you a resolution list maker? Good. It’s time to take a step back and evaluate the year that has gone by. With all the changes and uncertainties this year has brought, it is safe to say we are all shaken to the core and maybe more eager than ever to think about the new beginnings. Read Full Story

As organizations find their way through the pandemic, the workplace is changing. Here are the skills that will help employees thrive in the future. The pandemic has created enormous changes in the workplace. Regardless of their jobs, employees needed to adapt rapidly to massive changes ranging from working remotely to changes in operations and fulfillment. But job skills were changing even before the pandemic. Read Full Story

Remote work isn’t going anywhere, but here’s how to design a great IRL office. Just as 9/11 changed travel forever, the coronavirus has changed the workplace forever. Nine months into it, we’ve established that we as individuals can work remotely and be even more productive , but here’s the question now: Is the organization as productive and innovative as it should be? Increasingly the answer is no . While individual tasks aren’t suffering, the social connectivity that sparks collaborative creativity and innovative thought is falling off. Most companies have already shifted their top priority from productivity to the safety of their employees, but it’s time to move from endurance to resilience. Read Full Story

We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salaries Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings. Highlights and Key Findings: 1. The mean salary for a US-based SEO professional is $60,548 per year. 2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for SEO pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year). 3. SEOs that know how to code get paid more than those that don’t. Specifically, SEO job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement. 4. Companies hiring for …

This tricky little habit of accepting our circumstances keeps us in jobs we hate, stories that hold us back, relationships that hurt, and places that don’t feel like home. “That’s just how it is.” Read Full Story

Even if you never anticipate sitting down with the Tesla CEO, figuring out your answer to this simple question can improve how you perform in an interview. Back in 2017, Elon Musk, the CEO of SpaceX and Tesla was asked how he hires team members. He explained that he asks job candidates one simple but important question: “Tell me about some of the most difficult problems you worked on and how you solved them.” Read Full Story

In times of crises we tend to crave connection, but we’re being asked to do the opposite through social distancing. More emotionally intelligent computers could help bridge the gap. Growing up in the Middle East, one of my most vivid childhood memories was the Iraqi invasion of Kuwait in 1990. Overnight, our world changed. My parents lost their jobs, their home, their savings. In the aftermath, I felt a flood of emotions unlike anything I’d ever experienced, but I suppressed my feelings and my family did the same. Even in a time of immense disruption, fear, and uncertainty, we forged ahead, accepting our change in circumstance. Read Full Story